CES 2010: Lite-On Showcases New LabelTag Technology, External Slim and Blu-Ray Drives

Subject: Storage | January 10, 2010 - 12:06 AM |
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I visited the Lite-On / Plextor booth at the CES Digital Experience on Wednesday.  The booth is run by 'PLDS', the relations company representing both Plextor and Lite-On. 

The PLDS booth at the show floor, sporing all sorts of optical storage goodness.

I'm still getting the product pic pipeline going from the PLDS folks, so for now this is the best we've got of the new Lite-On products.  More to follow shortly, but for now enjoy the press info below

CES 2010: Lite-On Showcases New LabelTag Technology, External Slim and Blu-Ray Drives

LabelTag disc labeling, a variety of external slim drives for netbooks and Blu-ray drives to be demonstrated during CES

(Las Vegas, NV Mirage Suite – January 6, 2010) – Lite-On (www.liteonit.com), a global leader of optical storage solutions, is showcasing a variety of products at CES, including its new LabelTag technology for easy disc labeling. The complete line of external slim drives, as well as Blu-ray drives, are also featured. Lite-On is located in the Philips & Lite-On Digital Solutions (PLDS) suite in the Mirage.

LabelTag is a PLDS-patented feature that allows users to create a circular label on the data side of a DVD±R disc. When burning data, users can add text and images that will be printed directly behind the data in the same session, and on normal recording speed. Using LabelTag means a convenient and cost-effective way for labeling DVD±R discs without flipping the disc or using additional software. There is no special media required. LabelTag works with all standard DVD±R discs.

“CES is a great time for us to introduce new items and personally demonstrate our latest drives,” said Christine Hsing, Marketing Manager at PLDS. “We’re looking forward to formally introducing LabelTag, as well as highlighting the external slim and Blu-ray drives.”

Lite-On will also be demonstrating its external slim options, great for netbooks and laptops without included optical drives. The eTAU208 is an 8X DVD/CD writer, available in black, white, blue and red with an MSRP of $64.99. The eTDU108 is a DVD-ROM, with suggested retail of $49.99. Each features a top-load design, is USB-powered and weighs less than 0.7 lbs.

Blu-ray drives from Lite-On will also be on display. The iHOS104 is a low-cost ($69.99), 4X internal BD-ROM drive that comes standard with CyberLink’s TrueTheater™ HD software. The iHES208 is an 8X internal Blu-ray disc reader, plus DVD writer. It is available for $159.99.

More information on all Lite-On products is available at www.liteonit.com.

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