NVIDIA CEO says Atom will hurt hardware/software industries
Subject: Processors | February 2, 2009 - 11:59 AM | Ryan Shrout
An interesting interview at LapTopMag.com, posted over at TGDaily, takes some quotes from NVIDIA's CEO Jen-Hsun Huang on how CPUs like Intel's Atom processor will affect the world of hardware and software industries. He claims that a netbooks are only called netbooks by Intel marketing and in reality they are just under-powered PC, and also that a large install base of netbook PCs will eventually cause problems for the PC world when users actually try to use them with newer software.
Jen-Hsun Huang replied: "The Atom platform is creating an installed base that doesn't run modern applications. It doesn't run anything well from Electronic Arts, it doesn't run anything well from Adobe, it doesn't run anything well from Microsoft. I just mentioned the top software companies in the world. So in a way, the Atom platform is creating an installed base of PCs that's going to eventually hurt the PC software industry.
"I think we all have to be very thoughtful about the proliferation of PCs that are inferior to what people think a PC should be, yet still is a PC."
Jen-Hsun Huang replied: "I've heard all kinds of stories about what Intel is doing. I've brushed it off so far as rumors, as I couldn't understand why Intel would limit great PCs from reaching the market. Great PCs help Intel. Great PCs help humanity. Great PCs are great for the entire industry and entire market. What the industry needs are products that really excite consumers, so that even in these difficult times they'll come back to buy PCs. I would hope that Intel isn't doing anything to prevent consumers from getting the most innovative products, in this case, built around Atom, their own processor. I think consumers would be really disappointed if they learned that Intel is sabotaging their ability to get access to breakthrough technologies."