ASUS wants to make sure you know they're here for you

Subject: Motherboards | January 23, 2013 - 01:10 PM |
Tagged: asus, motherboards

ASUS wants to be sure everyone knows that it isn't going anywhere and that the motherboard business is doing just fine.  We are working very closely with the team at ASUS and can assure you they have little interesting in backing off the DIY train and are even investing more heavily in the enthusiast market.

We are still sorry to see Intel leave the business (at least after Haswell) but it is good to have company's like this coming out and assuring us of their support!

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Enthusiasts and PC builders trust ASUS as their go-to brand when it comes to building desktops. As the global leader in motherboard design across multiple product ranges, ASUS remains strongly committed to developing a wide range of new and innovative motherboards now and well into the future. For the consumer segment we have invested significant resources to grow and sustain the Build Your Own ecosystem, including the PCDIY initiative designed to educate and inspire new builders, our ongoing support for the PC gaming community, and our grassroots program for university students across North America providing support for learning through a number of vehicles. For the commercial segment we have been on the forefront with the highly acclaimed Corporate Stable Model (CSM) program in North America. ASUS motherboards have been recognized by eChannelNews with their Resellers Choice Award for Best Motherboard several years in the row. ASUS CSM motherboards covers a full range of chipsets and form factors, and come complete with a guaranteed long shelf life, advance cross shipping, and Intel vPro Technology. With the Haswell-based 4th generation Core platform we plan to deepen our commitment to bring excitement and new opportunities to the desktop platform.

ASUS will continue to expand our close partnership with Intel to fully support their growing CPU and chipset roadmap with a wide selection of motherboards that provide the highest quality and ownership value in the market. We have the utmost confidence in Intel’s continued commitment to desktop CPUs and chipsets, and eagerly look forward to leading the next generation of Build Your Own enthusiasts and system builders.

January 23, 2013 | 01:26 PM - Posted by KimbaWLion (not verified)

My feelings on Asus are mixed. When their products work they are awesome! I have had 2 MBs go bad over the years and dealing with RMAs as well as their Tech Support left MUCH to be desired. Go to their own forums and you can read about it, its all their for anybody to see. If they ever made their Tech Support TRULY user friendly I would be a MUCH happier person and never hesitate when considering MBs.

January 24, 2013 | 10:47 AM - Posted by Anonymous (not verified)

Totally agree on their tech support. Do they have tech support centers in the US? I called one got bounced around and the person I spoke to while knowledgeable was hard to understand. RMA process took forever.

January 23, 2013 | 01:35 PM - Posted by Nilbog

"ASUS will continue to expand our close partnership with Intel to fully support their growing CPU and chipset roadmap"

Made me feel a bit better.

Im still a little scared that Intel will silently decide to solder down chips though.

January 23, 2013 | 01:46 PM - Posted by Anonymous (not verified)

With all the talk of Broadwell being BGA (Intel most explained it'll be both), I wonder if this could be a move on Intel's part to lessen the impact on the rest of the Motherboard industry as many said others might not be able to compete in the market if Intel did go full BGA.

Now we know that isn't necessarily true information, at least entirely, but with Intel dropping out this opens up a HUGE slice of the market for others to fight over. While it's a shame to see Intel go since they often merged CPU developments along with motherboard/peripheral devices and bringing them to the mainstream. Perhaps this means we wont have a sheer Intel dominated situation like what we saw with Thunderbolt/USB 3.0 where 3.0 could have come out a long time before it did except it lacked Intel's backing.

It was kind of a dick move if I remember correctly.

January 23, 2013 | 06:14 PM - Posted by ThorAxe

Not unexpected but good news nonetheless.

January 23, 2013 | 06:54 PM - Posted by Hood

Nice to hear it confirmed, since I have always trusted Asus. Five months ago I built an Ivy Bridge gaming system, and a year ago I built a Sandy Bridge system. Both systems went together and booted without any problems whatsoever. Both systems are still going strong, and most likely will be for years. Asus still rocks!

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