ASUS Republic of Gamers has announced a new X99 motherboard for the upcoming Intel Core i7 X-series processors, and the ROG STRIX X99 Gaming packs a number of features into its ATX form-factor.

"ROG Strix has taken on a brand-new look and the time has come to debut the first motherboard in the ROG Strix Series. ROG Strix X99 Gaming is a new ATX motherboard based on the Intel X99 chipset, retrofitted with exclusive technologies to maximize the potential of the new Intel Core i7 X-series processor for socket LGA 2011-v3. ROG Strix X99 Gaming delivers performance you'll notice, while the bold new design featuring customizable colors highlights the centerpiece of a system others will notice"

There is certainly no shortage of features with this new gaming board, including the company's SupremeFX audio, Intel NIC, 2×2 dual-band Wi-Fi with MU-MIMO support, SATA Express, M.2, and U.2 storage support, Thunderbolt 3, and a reinforced PCI-E slot for heavier GPUs. But the feature that will be the hardest to miss with the STRIX X99 Gaming motherboard has to be the customizable RGB lighting.

"ROG Strix X99 Gaming features the aesthetics for gamers looking to personalize an illuminate gaming rig. Ten LED effects can be customized using ASUS Aura, an intuitive lighting control software for the built-in RGB LEDs and attached RGB strips (via the integrated 4-pin RGB strip header like the ones you can find on the ROG Maximus VIII Formula and Hero Alpha), allowing easy custom illumination that can be perfectly synchronized across the system or even the whole gaming desk with additional RGB strips."

As is often the case with new product announcements, pricing and availabilty were not revealed.