ABIT rises from the ashes
Subject: Motherboards | March 21, 2006 - 03:25 PM | Jeremy Hellstrom
USI President C. Y. WEI stated that with the new partnership, the ABIT brand would receive USI's full resource backing and support. In addition, USI will not only assist ABIT with world-class manufacturing, but will also help accelerate ABIT's product diversification, improving ABIT's competitiveness in the marketplace. At the same time, channel and end-customers can also benefit greatly with ABIT being able to leverage USI's global service network, greatly improving overall customer satisfaction. ABIT will take this opportunity to transform into a Taiwan-based, R&D and marketing focused global branding company, expanding through tech-related products and channel marketing. Regarding rumors about the disappearance of the ABIT brand and the discontinuation of ABIT's after-sales service, Wang stated that ABIT will not only improve on its already outstanding product quality and customer service, but will also have a lot of space for development into new markets.
Currently, the ABIT brand offers mid- to high-end motherboards, products that target the hot overclocking, PC gaming, and PC Desktop enthusiast segments. Its products include the Fatal1ty Gaming Motherboard Series endorsed by five-time World Champion gamer Johnathan 'Fatal1ty' Wendel, and the MAX series, a high-end overclocking motherboard lineup which features ABIT's patented Silent OTES™ heatpipe cooling technology. At this year's CeBIT fair in Hannover, Germany, ABIT introduced the world's first DDD (digital input, processing, and output) speaker system — the iDome D500 — a 2.1 channel personal digital theater system aimed at PC users. With optical inputs and fully-digital technology, ABIT once again displays outstanding innovation and development capabilities.