nVIDIA plans to invade the mobile market
Subject: Mobile | October 26, 2007 - 08:49 AM | Jeremy Hellstrom
According to discussions Ars Technica has had with nVIDIA, the GPU maker is working on developing mobile versions of their graphic processors to be used in phones. Instead of relying strictly on gamers, they want to be the ones to supply the hardware that people use to watch YouTube or stream video with on their smart phones. It isn't as easy as just jumping in and making chips though, so read on to explore the implications of choosing ARM over x86, and what their competition is planning.
"Over the past few weeks, I've told you a bit about Intel's plans for this coming wave of pocket-sized personal computers:
Silverthorne/Poulsbo will bring high-powered x86 hardware down into the ultramobile PC (UMPC) form factor in 2008,
followed by the even smaller 32nm Moorestown chip that will be Intel's first full-fledged x86 media SoC and which
could possibly be the future brains of Apple's iPhone. But I haven't yet told you about Intel's competition.
NVIDIA, AMD/ATI, ARM, and other powerhouses in the PC and embedded spaces aren't sitting idly by while Intel takes
direct aim at what will be one of the hottest new battlegrounds of the post-PC era: your pocket. In the coming
days, I'll tell you what each of these companies is up to, starting with NVIDIA."
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