The Voodoo that you knew

Subject: Mobile | June 13, 2008 - 12:43 PM |
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Now that HP owns Voodoo, they have been changed into a 'lifestyle' brand and are targeted at a market similar to Apple.  The Envy 133 is the first notebook produced from this new focus, and apart from the lack of any citrus themed logos, it is a carbon fibre version of a Macbook Air.  They also have a full sized system, the Omen, which will run about $10,000 and require an invitation from Voodoo to purchase.  Otherwise; no Omen for you.  Check out the full specs at AnandTech.

"Gaming PCs will be built by HP under the brand "HP with Voodoo DNA". The first of these machines was the Blackbird 002 and I'm

told that we can expect much more with the Voodoo DNA brand in the coming months and years. One eventual goal being to bring some

of the Blackbird experience down to much more reasonable price points.

The Voodoo brand will stop servicing gamers specifically and turn into much more of a lifestyle brand. The focus of Voodoo will

be building the sort of out of the box designs that we commonly look to Apple for. The fact that the most innovative PC maker is

Apple spells trouble for the Dells and HPs of the world; Voodoo is attempting to change that, at least a little.

The first products out of the new Voodoo are the Envy 133 and the new Omen."

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Source: AnandTech
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