NVIDIA INTRODUCES INDUSTRY-CHANGING, HIGHLY INTEGRATED GPU
Subject: Mobile | October 15, 2008 - 01:52 PM | Jeremy Hellstrom
Demand for better visual computing
performance continues to grow as more and more applications tap the massively parallel
processing power of the graphics processing unit (GPU) for more than just graphics. As gamers,
video enthusiasts, designers, and now creative professionals require optimized PC solutions, the
NVIDIA GeForce 9400M GPU brings a 5x performance increase over integrated core-logic to
today’s sleek notebook designs.
"Today marks a flashpoint for users around the world," said Jeff Fisher, senior vice president,
GPU business at NVIDIA. "With this new GPU, NVIDIA is able to expand its market
footprint from gamers and design professionals to the creative generation of users, as well
as firmly establish us at the heart of the fastest growing PC market - the notebook PC."
NVIDIA also announced today that Apple has adopted this revolutionary new GPU for its
incredible new Apple MacBook, MacBook Pro, and MacBook Air. Apple and NVIDIA have
worked together to harness the massive parallel processing power of NVIDIA GPUs to
deliver a rich visual experience for consumers on the go.
"The NVIDIA GeForce 9400M architecture delivers an ideal combination of visual computing
horsepower and energy efficiency in a single, highly-integrated package that we're using to bring
a whole new level of graphics performance to our MacBook users," said David Moody, Apple's
vice president of Worldwide Mac Product Marketing.