Google Quietly Dives into the Smartwatch Wars on a WIMM
Subject: Mobile | September 4, 2013 - 02:45 PM | Drew Hendricks
Tagged: wimm, smartwatch, google, Android
In an effort to bolster its own trek into the much-hyped smartwatch market, Google has acquired android smartwatch developer WIMM Labs. This may be new news to you, but this stealthy acquisition occurred well over a year ago, with most of the world none the wiser—WIMM casually shuttered its operations and alluded to an “exclusive, confidential relationship”—until tech news company, GigaOM leaked the details of the merger .
Since GigaOM spoke up, there has been a deluge of activity to back their claim: Investment bank Woodside Capital Partners posted an image practically screaming that they had assisted with the merger, and a number of WIMM employees are updating their online profiles to state that they now work for Google. The purchase of WIMM labs will give Google a massive edge in the upcoming smartphone wars and here is how:
Like many manufacturers of Android hardware, WIMM has implemented a unique ecosystem exclusive to its devices, but unlike most other manufacturers, the WIMM Micro App Store features an independent third party developer program; this means that much like Google’s own Play Store—the primary Android marketplace—that anyone with a great app idea can build a Google smartwatch-ready app. This added capability doesn’t just mean a few extra apps for your smartwatch, though. It also will allow app integration, so that alarm clock set up on your Android smartphone or tablet will buzz on your watch, your calendar will literally always be on hand, and your highly important notes will always be accessible. The WIMM/Google Micro Apps will also operate with unique independence from their phone and tablet-bases cousins. A Google Smartwatch Micro App could, for instance, remotely control your smartphone, enabling you to make phone calls, play music, or power down the device.
The Micro App Store is important, but the hardware and personnel benefits that came with the WIMM acquisition should not be ignored; any patents that WIMM owned are now at Google’s disposal, and with other tech giants, such as Apple looking for a reason to sue anybody for “stealing their ideas,” and with those patent troll companies still being a drain on legitimate business ventures, the WIMM patent portfolio could go a long way in protecting Google’s interests from the legal sharks. Also, the wealth of knowledge about the Micro App Store’s inner workings will go a long way in streamlining the Play Store/Micro App Store app integration process.
Image source: GigaOM
The WIMM acquisition proves that Google is dead serious about playing its hand in the smartwatch wars; consumers should be on the lookout for a “Google Nexus Smartwatch,” and seriously consider buying into the capabilities of such a device, and owning one themselves.