ASUS has announced the all-new ZenFone 2 (model ZE551ML, if you prefer), their 5.5-inch flagship smartphone in the ZenFone family.

The ZenFone 2 has a new ergonomic design that tapers to a slim 3.9mm at the edges, and the front is dominated by a 5.5-inch full HD IPS display (1080×1920) with 403-ppi pixel density and a 178-degree viewing angle. (Does this sound familiar, Apple iPhone 6 Plus?) The ZenFone 2 also features 13MP rear and 5MP front “PixelMaster” cameras, and is powered by a quad-core 64-bit Intel Atom processor with 4GB RAM, and 4G/LTE connectivity from the Intel SoC.

Specs are useless without an interface, and ASUS is using the latest version of Android, 5.0 “Lollipop”. This is not “stock” android, however, as ASUS is using a new version of their ZenUI, which they claim is “the world’s first fully-customizable interface”. The phone is bundled with Trend Micro security software as well (ah, bundled software) and gets its juice from a large 3000mAh battery with fast-charging technology (which I personally find indispensable with my Nexus 6).

Available in all of these phone-tastic colors

The screen is protected by the industry-standard Corning Gorilla Glass 3, which has an anti-fingerprint coating to reduce friction. One odd design feature is the position of the volume control, which is on the middle of the phone's back (just under the rear camera).

The ZenFone 2 will start at $199 USD (I would assume this is a contract price), but no specific word on availability yet.

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