For some, simply the brand name, possibly the series name and the frequencies are all that is important when choosing RAM.  Others try to get under those heatspreaders to see which company made the ICs which are the heart of the RAM.  One particular reason for checking under the hood is the recent problems with Elpida made ICs causing difficulties for DDR3 users.  Madshrimps has received a number of different RAM kits using Elpida's new chips and tested them out to see what, if any, improvement has been made.  Check out the good news here.

"Sometimes there's more to a memory module than meets the eye : Corsair Dominator and

Mushkin Redline modules have always looked better than nice, and now they have the

performance to match. We put these two against the OCZ Blade, a real high end kit

based upon Elpida's "hyper" chips, and against our 8 previous triple channel kits, in

order to get a good view of the Core i7 memory landscape to date."

Here are some more Memory articles from around the web:

• G.Skill Trident 6GB PC3-16000 CL9 DDR3 Memory Kit Review @ Hardware

  Canucks

• G.Skill F3-12800CL8T-6GBHK Review @ OCC
• OCZ DDR3 PC3-12800 Platinum LV Triple Channel @ Its

  Fastest

• OCZ DDR3 PC3-12800 Platinum LV Triple Channel @ t-break
• Kingston Hyper DDR3 2000MHz 3GB Memory Kit @ Pro-

  Clockers

• Kingston

  HyperX Memory Fan Review @ Legit Reviews