AMD To Release 2GB DDR3 Radeon Branded DIMMs

Subject: Memory | August 8, 2011 - 09:38 AM |
Tagged: radeon, memory, ddr3, amd

When building a computer, enthusiasts are likely to combine components from several different manufacturers, especially on the Intel side.  Short of the power supply, hard drive, and accessories; however, AMD is slowing diversifying to provide components to put together an all-AMD system.  Before today, AMD already had the motherboard, processor, and graphics card (including processor graphics if that's your thing), and today Maximum PC reports that AMD may be moving into the RAM market with its own line of Radeon branded memory.  It seems that AMD's future Leo-like platform may resemble a small AMD branded borg cube.

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The new memory in question is comprised of 2GB, DDR3 sticks and comes in three series branded the "Entertainment," "ULTRA PRO Gaming," and "Enterprise."  The enthusiastic naming conventions aside, the Entertainment series looks to be the budget modules for those looking for stable DIMMs that get the job done for cheap.  They have a rated speed of 1333Mbps and a CAS latency of 9-9-9.  The next highest series is the "ULTRA PRO Gaming" series, which promises to be overclocking friendly.  These DIMMs receive a slight boost in speed to 1600Mbps while taking a slight dip in CAS latency to 11-11-11.  The final, and likely most expensive, modules are the Enterprise series.  These modules are still somewhat of a mystery as the specifications have yet to be announced by AMD; however, they are likely geared more towards enterprise workstations than servers as they are unbuffered DIMMs.

Further, all three series are rated to run at 1.5V and have a height of 30mm.  Unfortunately, there is no word yet on price or availability.  There are; however, several photos of Radeon branded memory modules over at PC Watch for you to check out.  Do you think AMD's move to enter the DRAM market is a good thing or a bad thing for future profitability?

Source: AMD
August 8, 2011 | 10:25 AM - Posted by Buyers (not verified)

Didn't OCZ drop out of the memory business because tight competition from many different companies forced profit margins too slim? I'm interested in seeing how/why AMD believes they can make this a profitable venture. How deep into the pipeline are they? Are they simply slapping their name onto already finished products, or are they actually involved in the production somewhere to cut costs/increase profits?

August 8, 2011 | 10:40 AM - Posted by Tim Verry

I am wondering this as well. The chips appear to be branded with AMD but I'm curious if they are actually designing and producing these chips themselves (with Global Foundries maybe?) or if they are simply rebranding someone else's chips. It is a market with very slim profit margins so it will be interesting to see if AMD will make any money off of this venture.

August 8, 2011 | 11:16 AM - Posted by c stover (not verified)

im sure profit is there to be made... i myself like keeping brands together. and im sure retail comps with amd gutz will start utilizing all amd branded components for some sort of a price cut.

2 cents

August 8, 2011 | 12:33 PM - Posted by Mindscrew

I'm thinking this might suggest AMD's commitment to developing a system on a chip.

John Carmack, during his keynote at Quakecon, highlighted the benefit of consoles having integrated memory -- there's less overhead so it's easier to squeeze performance out of it. Many have theorized the next generation of consoles will feature a system on a chip. On a related note, AMD is signed on to work with Nintendo, Sony, and Microsoft on their next consoles.

August 9, 2011 | 05:23 AM - Posted by idiot101 (not verified)

AMD(APU+GPU+MOTHERBOARD+RAM)+ (CASE+OPERATING SYSTEM+PSU)= CHEAP DESKTOP

Now you can get Completely Built Units from AMD. Like a car, it only requires the wheels, body and fuel.

August 10, 2011 | 04:37 AM - Posted by Mark (not verified)

its prolly not 1.5v :-P

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