NVIDIA GTX 660 Ti May Be Pricier Than Gamers Have Been Hoping For

Subject: Graphics Cards | August 5, 2012 - 05:33 PM |
Tagged: nvidia, kepler, gtx 660ti, graphics cards, gaming

Update: US-based retailers are starting to list the GTX 660 Ti as well, and at least one card is listed for $299, so there may be some hope despite the $349.99 MSRP. See the $299 PNY GTX 660 Ti graphics card here.

The GTX 660 Ti is an NVIDIA Kepler-based graphics card that has seen several leaks and even a full review ahead of official release. In the leaked review, rumored specifications were confirmed, and the card was shown to be very close to the existing GTX 670 GPU. Sometimes it was merely a couple of frames behind the $400+ GPU.

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On the podcast, Ryan, Josh, and Jeremy speculated that–should the GTX 660 Ti be priced closer to the $300 mark in the rumored $300-400 pricing–it would be a very desirable gaming graphics card. Hardware-wise, the GTX 660 Ti is nearly identical to the GTX 670, and only sees a reduction in the memory bus from 256-bit to 192-bit. For a $100 cheaper card, gamers would be getting extremely close to the performance of the much more expensive GTX 670 Kepler card.

Unfortunately, it may not be the gaming card that people have been hoping for. According to Tom’s Hardware, a Swedish retailer has listed the GTX 660 Ti on its website for pre-orders at just under $400. At that price point, the GTX 660 Ti is much less desirable, and will be hard to justify versus springing for the GTX 670 for a bit more money.

Here’s hoping that the pre-order pricing is simply higher than the prices people will see once actual cards from NVIDIA and partners are officially released en masse. Do you think that there is still hope for the GTX 660 Ti as the gaming card of choice, or will you be looking elsewhere? 

August 5, 2012 | 05:55 PM - Posted by mal shepard (not verified)

If it is any more than $300 it will not be a good deal. There will be better values out there. With anti-aliasing applied it wasn't much faster than an HD 7870.

Furthermore, the GTX 670 is only about 5% slower than the GTX 680, while the GTX 660 TI is 12% slower than the GTX 670. So, even at $300, the GTX 660 ti would be a worse value than the GTX 670.

If the GTX 660 TI ends up being more than $300, forget it. I will buy either the GTX 670 or one of the AMD cards, the HD 7870 or HD 7950.

August 5, 2012 | 09:06 PM - Posted by Cannyone

Agreed! Any more than $300 and I'll choose a GTX-670.

August 5, 2012 | 07:22 PM - Posted by Arb1 (not verified)

they might have a reg 660 cause 560ti was little bit more expensive over 560.

August 5, 2012 | 07:26 PM - Posted by Tim Verry

Rumors do say that there will be a GTX 660, though the specs are further lowered incl. less CUDA cores.

August 5, 2012 | 09:03 PM - Posted by Anonymous (not verified)

We always give prices with 25% VAT included in Sweden, will they never learn?

August 5, 2012 | 09:10 PM - Posted by Tim Verry

Isn't the second number in parenthesis the non-VAT figure? I figured the 3,505 SEK number was with VAT at ~$522 while the 2,604 is ~ $387. Or am I reading it wrong? thanks :)

August 5, 2012 | 10:16 PM - Posted by Anonymous (not verified)

I'm going to have to agree with the other posters here.. if it's closer to $400 rather then the projected $300, then I will be sorely disappointed, and likely will just end up picking up the 670.

If it's about $300, though, it will make me rethink that, though!

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