After spilling the beans about the new GeForce GTX 690 card at the GeForce LAN in Shanghai, NVIDIA’s CEO Jen-Hsun Huang also let loose on the GeForce Experience, a cloud-based service that promises to simplify the configuration of game settings based on your hardware.

The is incredibly simple but equally impressive in its scope: based on your particular hardware configuration including the processor, memory capacity, storage speed and of course the graphics card, the NVIDIA tool will set the optimal in-game settings and resolution.  The breadth of being able to cover ALL the available hardware in the enthusiast market and even the mobile field is enormous but NVIDIA is confident that they have the personnel and testing systems in place to cover it all.

The process is pretty straight forward – when a user opens a game for the first time they will be presented with a screen that shows the default or current game settings side by side with the settings recommended by NVIDIA’s GeForce Experience.  You can simply hit apply and the configuration files will be updated to the new settings and you are ready to start gaming.  Of course, users can simply use that GFE settings as a "base" and then modify them as they see fit.  

This will be particularly useful for the mobile market that is usually never addressed by the in-game auto configurations from companies like Valve, resulting in incredibly low frame rates or a horrible 800×600-style experience.  Now users will with machines running the somewhat unknown GT 540M will have the option to get some more modern, and hopefully realistic, settings easily applied.  

Obviously the goal is make gaming on the PC as simple as gaming on consoles and this type of service will definitely move the industry in the right direction.  With the beta supposedly starting in June, this is going to demand a long-term vision and constant and vigilant updates as new games, new driver revisions and user upgrades will constantly change what the "optimal" settings will be.  We wish NVIDIA the best of luck to be sure and we will be testing out the service in the not too distant future.