Discrete Graphics Card Shipments See Slight Increase Versus Previous Quarter

Subject: General Tech, Graphics Cards | May 10, 2011 - 08:52 PM |
Tagged: nvidia, jpr, gpu, amd

The last quarter of 2010 saw shipments totalling 18.84 million units. In 2011, shipments rose slightly by 2% to 19.03 million add-in cards. According to JPR (Jon Peddie Research), while Q1 of 2011 behaved similarly to past years seasonally, it did not fair as well overall as shipments did not exceed those of Q1 2010. Where AMD increased units shipped by 5.7% versus the previous quarter (Q4 2010), NVIDIA saw a 2% decrease.

JPR notes that while increase in units shipped versus Q4 2010 was rather slight, it remains a positive change due to Q4 2010 behaving irregularly regarding the seasonal cycle.

The increased units shipped further reflect changes in market share for the two largest discrete graphics card makers. Versus last quarter, NVIDIA lost 2.7% of the market while AMD gained 4.4%. JPR states that AMD has gained 16.6% market share while rival NVIDIA lost 8.4 on a year-to-year basis.

 

Q1 2011

Market Share

Q4 2010

Market Share

Market Share

Change Qtr-Qtr

Previous Year

Market Share

Market Share

Change Yr-Yr

AMD 40.46% 38.77% 4.37% 34.65% 16.79%
NVIDIA 59.12% 60.77% -2.71% 64.50% -8.35%
Others 0.42% 0.47% -9.99% 0.85% -50.62%

JRP's reported market shares over time.

John Peddie Research notes that of the 19.03 million discrete graphics cards shipped, NVIDIA was the clear market leader, thanks in part to sales of CUDA and GPU-Compute cards used in scientific and data research.  The add-in board market is further composed of three main segments that amount to the 19.03 million boards shipped.  On the high end rests the enthusiast gamer (approx. 9 million sold per year) and GPU-compute markets which exists as lower volume of sales but higher price per card.  The majority of graphics card shipments come from the mainstream market which is a balance of price and volume.  Finally, the workstation segment which is smaller than even the enthusiast gaming market but traditionally sees higher average asking prices for the hardware that is shipped.

JPR estimates that the add-in market will fall 4.5% to $19.8 billion USD despite positive increases in the number of cards shipped due to "a gradual decline in the ASP."

As the chart illustrates, NVIDIA still remains the market juggernaut, shipping 11.25 million cards; however, AMD has made a lot of headway in the past year.  With both the AMD 6950 and Nvidia 560ti proving to be the cards of choice by many gamers worldwide competition is healthy and enthusiasts have only to benefit from the market's positive increases.

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