The new ASUS STRIX series, which currently has only one member, is a custom built card designed for silent operation by not spinning up the fans until the GPU hits 65C.  They've also doubled the RAM for the first model, the GTX 780 OC 6GB which should help with 4k gaming as well as putting a 52MHz overclock on the GPU out of the box.  [H]ard|OCP had a chance to try out this new card and test it against the R9 290X and a standard GTX 780.  Considering the price premium of $100 on this card it needs to do significantly better than the base GTX 780 and in line with the R9 290X which indeed it does do out of the box. 

Of course the first thing you do with a silent card is attempt to overclock it until it screams which of course [H] did and managed to get GPU up to 1.215GHz on air which offered noticeable improvements.  Stay tuned for 4k and SLI results in the near future.

"We take the new ASUS STRIX GTX 780 OC 6GB video card and push it to its limits while overclocking. We will compare performance overclocked with a GeForce GTX 780 Ti, AMD Radeon R9 290X and find out what gameplay improvements overclocking allows. This card isn't just silent, its got overclocking prowess too."

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