On the XFX R9 290X Double Dissipation product page something very curious appears when you scroll all the way down to the bottom…

What’s this image over here on the right, I wonder…

Well would you look at that. The box is clearly labeled for an AMD Radeon R9 390X with 8GB of GDDR5 memory, further indicating that the upcoming GPU will in fact be a Hawaii rebrand; and that the HBM-based flagship Fiji GPU we keep hearing about (and seeing pictures of) will have a new name. Whether that ends up being R9 490X or a name like “Fury” we will soon find out. As it is, it looks like we know at least part of what to expect from AMD’s gaming event at E3 on June 16.

Hmm. What might this be about??

Of course we will have complete coverage when any official announcement is made, but for now enjoy the accidental product reveal!

Update: XFX has removed the R9 390X images from their R9 290X DD product page, but not before numerous sites took their own screenshots before posting the news as well. There has been some disagreement about what the leaked photos actually reveal, or if anything has genuinely been "confirmed", but it seems likely that the product named 390X will be a rebranded 290X with 8GB of GDDR5.