AMD Confirms Hawaii GPU Will Use 28nm Process

Subject: Graphics Cards | September 17, 2013 - 07:28 PM |
Tagged: amd, radeon, hawaii

As we get closer and closer to the reveal of AMD's next generation graphics chip code named Hawaii, details will find their way out. 

View Full Size

Tonight I came across an interview with AMD's Matt Skynner on Forbes.com that offered up one confirmation that we all suspected: AMD's Hawaii GPU will keep the same 28nm process technology utilized with the Radeon HD 7000 parts.

Another thing I can tell you is about the process node: this GPU is in 28nm. Some have speculated that it was 20nm and it’s not for a specific reason: At 28nm for an enthusiast GPU, we can achieve higher clock speeds and higher absolute performance.

Straight from the horses mouth.  Based on those comments we can also assume that clock speeds will be higher than 1.0 - 1.1 GHz we are seeing today with the Radeon HD 7970 GHz Edition so performance increases will not be the sole result of shader count changes and increases. 

Skynner also assures gamers they are not targeting the $999 price range, at least not initially. 

They’re coming in Q4. I can’t reveal a pricepoint but we’re looking at more traditional enthusiast GPU pricepoints. We’re not targeting a $999 single GPU solution like our competition because we believe not a lot of people have that $999. We normally address what we call the ultra-enthusiast segment with a dual-GPU offering like the 7990. So this next-generation line is targeting more of the enthusiast market versus the ultra-enthusiast one.

AMD is targeting a much smaller die size that NVIDIA has with GK110, the latest iteration of NVIDIA's massive GPU offerings. 

It’s also extremely efficient. [Nvidia's Kepler] GK110 is nearly 30% bigger from a die size point of view. We believe we have the best performance for the die size for the enthusiast GPU.

View Full Size

The rest of the interview is a little cookie-cutter though he does briefly reference some of the issues that have caught the Radeon HD 7990 by surprise. 

Sorry, still no details on if/when Battlefield 4 will hit the Never Settle bundles!

 

Source: Forbes.com
September 17, 2013 | 09:12 PM - Posted by Anonymous (not verified)

Hawaii is now in Taiwan ???

September 18, 2013 | 02:08 AM - Posted by Tim Verry

...No?

September 18, 2013 | 02:08 PM - Posted by StewartGraham (not verified)

lol

September 18, 2013 | 02:46 PM - Posted by ArcRendition

Forgot to log in... I'm Stewart Graham

September 17, 2013 | 09:25 PM - Posted by snook

yes, and Nivida is made in kepler :/

September 18, 2013 | 05:32 AM - Posted by Tim Verry

Hmm so we know that it is going to be 28nm, but have they indicated an architecture? An updated GCN? Without the die shrink, AMD is going to have to take advantage of a refined 28nm to get higher clockspeeds... will the new GPUs see much of an increase in shader cores though? If they are aiming for similar chip sizes, they will have to go for architecture efficiencies and clock speeds rather than throwing more cores at the problem. I'm looking forward to the podcast discussion/speculation on these new GPUs!

September 18, 2013 | 06:14 AM - Posted by snook

Me also. This is my next GPU...pending the PCper
review.

September 18, 2013 | 07:20 AM - Posted by renz (not verified)

that titan might cost a grand but it also serve as semi pro card. having raw performance equal to Tesla K20X (with unlock DP) though it did not come with drivers and support that usually comes with quadro and tesla line up. for gamers the price definitely not worth it compared to GTX780 that can easily be OCed to match titan performance but for pro user that just starting to play around GPU tech it could be a steal

September 18, 2013 | 09:25 AM - Posted by Anonymous (not verified)

I still think it's stupid they aren't calling the 28nm "refresh" Southern Islands, but Volcanic Islands. VI was supposed to be a huge release on 20nm and I don't see how they can manage that being a simple refresh of the HD 7000 Series on 28nm.

I feel as though AMD delayed us a year for something that is going to be merely "meh" compared to what Nvidia is offering. Only thing to really look forward to is price wars, which we definitely need. Are the high-end cards going to stay at $650-$700? This is what Nvidia wants if AMD keeps taking these 2 year breaks.

September 18, 2013 | 02:43 PM - Posted by StewartGraham (not verified)

AMD isn't referring to their improved 28nm architecture as Southern or Volcanic:

"...AMD's next generation graphics chip code named Hawaii..."

September 18, 2013 | 11:42 PM - Posted by Anonymous (not verified)

the hawaii codename is a part of the volcanic islands codename series

September 18, 2013 | 02:40 PM - Posted by StewartGraham (not verified)

AMD's 8000's series should be highly competitive. Nvidia won't be able to rest of their laurels for much longer. Utilizing a performance per dollar metric AMD may will certainly bring able to bring an aggressively priced selection of GPUs to market and with it a much needed swath of value into the mid to high range segments. AMD may also be able apply pressure to the GTX 780 and especially the Titan as they may begin to look like an increasingly poor value.

AMD's 7000 series was always competitive with the 600 series, so the next iteration of the 28nm process and Hawaii Islands architecture will, should hopefully tout a significantly increased level of efficiency, performance and improved thermals, enough so as to go toe-to-toe with Nvidia in all but the "ultra-enthusiast" segments. At least until the release of a dual-GPU card.

September 18, 2013 | 02:44 PM - Posted by ArcRendition

AMD's 8000's series should be highly competitive. Nvidia won't be able to rest of their laurels for much longer. Utilizing a performance per dollar metric AMD may will certainly bring able to bring an aggressively priced selection of GPUs to market and with it a much needed swath of value into the mid to high range segments. AMD may also be able apply pressure to the GTX 780 and especially the Titan as they may begin to look like an increasingly poor value.

AMD's 7000 series was always competitive with the 600 series, so the next iteration of the 28nm process and Hawaii Islands architecture will, should hopefully tout a significantly increased level of efficiency, performance and improved thermals, enough so as to go toe-to-toe with Nvidia in all but the "ultra-enthusiast" segments. At least until the release of a dual-GPU card.

September 18, 2013 | 08:40 PM - Posted by renz (not verified)

even if amd new flagship able to surpass titan performance it won't affect the titan's price. we might see price drop on 780 though.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Lines and paragraphs break automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote><p><br>
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.