The Ultrabook promises to be really big ... in about a year
Subject: General Tech | November 10, 2011 - 09:16 AM | Jeremy Hellstrom
Tagged: ultrabook, Intel, asus, acer
Ah, the Ultrabook; Intel's attempt to meet Apple on its own territory and playing by Apple's established rules. Since there has been so much news and speculation about the new ultramobile platform from Intel some of the information we have been given has degraded into noise. The original run was very limited, with about 50,000 units ordered by the major manufactures like ASUS. There seems to have been a second order placed with a much more respectable quarter million units requested by ASUS and Acer, though we don't know about the other players. However with the products launch resembling an attempt at flight by an under-powered, yet aerodynamically shaped chunk of metal these numbers have been reduced to under 200,000. DigiTimes predicts that this time next year the Ultrabook might be significantly more attractive, not just because of Ivy Bridge but also because of the release of Windows 8 which seems almost custom built for the Ultrabook.
"Asustek Computer and Acer have recently reduced their ultrabook orders from 250,000-300,000 units originally to 150,000-180,000 units by the end of 2011 due to the unsatisfactory sales during the initial month after their launch, according to sources from upstream ODMs.
Currently, Asustek is offering four Zenbook series ultrabook models in the retail channel, priced between NT$36,000-49,000 (US$1,194-1,625), while Acer is competing with its S3 series models with prices at NT$31,500-42,000. Because global notebook demand still has not yet seen any recovery, ultrabooks, which have a rather higher price range compared to mainstream models, did not see as strong sales as expected, causing Acer and Asustek to both drop their product orders by 40%."
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