Sony Shelves OLED Tech, Brings Crystal LED TV To Bear Against OLED Competition
Subject: General Tech, Displays | January 9, 2012 - 09:50 PM | Tim Verry
Tagged: CES, sony, led, crystal led, oled, tv
While I read a few weeks ago that Sony would not be showing off any OLED TVs at CES, I was a bit saddened. The company was the first to bring a real OLED television one step above vaporware, even if it was only 11" and prohibitively expensive it was advancing the technology. Well, CES is here and Sony did not bring any OLED television to demo, much less bring to market this year. Fortunately, LG and Samsung have the OLED TVs covered. The question of how Sony plans to compete with the OLED competition seems to be in improved LED TV technology.
Speaking of LED TV technology, while Sony did not bring an OLED TV to CES, they did bring a new LED TV that they claim is much improved over current LED back-lit televisions. They are calling this technology "Crystal LED," and it is powering a 55" prototype television at this years CES. The 55" television uses very small RGB (red, green, and blue) LEDs to create the picture. This is an important distinction as current "LED TVs" are really just LCD televisions with LEDs as the back-light; where the LEDs shine light through the LCD pixels to create the picture. This Sony prototype is an actual LED TV, not just a branding misnomer as the LED lights are what creates the picture and not just a light source.
According to Engadget, Sony claims their true LED TV is greatly improved over LED-back-lit LCDs and offers 3.5 times the contrast, a 1.5 times wider color gamut, and is 10 times faster than LCDs. Although these are Sony's numbers and should be taken with a grain of salt (until independent reviewers can verify), they at least seem reasonable and plausible. The contrast improvement and true blacks should be readily possible thanks to the panel tech being self emitting. If done right, it should come close to the contrast offered by OLEDs which share the self-emitting property. The ability to be 10 times faster than LCDs may be the most questionable number, but still not an outrageous claim.
Stay tuned for more information as we get it! Do you think Sony's Crystal LED prototype has a chance against OLED?
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