Sony Sells VAIO to Japan Industrial Partners (JIP)
Subject: General Tech, Systems | February 6, 2014 - 03:26 AM | Scott Michaud
Tagged: sony vaio, sony
Oh look, something that was not purchased by Lenovo.
Sony has decided to sell its VAIO brand to Japanese Industrial Partners (JIP). Sony has been developing computers under thO brand since the mid 90's. While never a top-five player in the industry, they had a significant presence in stores and in the possession of people I bumped into on a day-to-day basis. The division was apparently in the red. It currently employs 1,000 people, of which 250-300 are expected to be hired with this deal.
Whether the rest will be laid off or reshuffled within Sony remains to be seen.
As for Sony, they hope to focus on smartphones and tablets. They had a significant presence at last month's CES where they brought multiple Xperia models. VAIO also had its share of the attention though, so I guess that really does not mean much.
The acquisition is expected to complete near the end of July.