Sony: Lighthearted and Colorful Ads for Tablets
Subject: General Tech, Mobile | July 27, 2011 - 11:12 PM | Scott Michaud
Tagged: sony, S2, S1
So part one and part two of Sony’s “Two Will” campaign went off to advertise the upcoming launch of the S1 and S2 Honeycomb tablets over the last couple months with promise of three more on the way. Recently Sony made good on that promise and posted the third last “Two Will” video to Youtube and this one was substantially different from the ones before it. Titled “Filled with fun”, this one has much less of a dark and bleak atmosphere trading the harsh shadowing with light and color.
I don't think it's legal to romance a tablet; well, maybe in Japan.
While rails still play an important role, there is much less emphasis on impressing you with perfectly timed plungers pressing the touchscreen as it zips past. Instead, “Filled with fun” passed by various stations which symbolize the various roles of the tablet: music, movie consumption, literature consumption, and games. There is also a strong emphasis on portability and love in the themes of each of their videos.
Why do you think Sony keeps referencing love in these videos? What is the significance of the couch just before the domino “to be continued”? (Registration not required to comment.)
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