PCPer Live! Interview with AMD's Richard Huddy June 17th, 4pm ET / 1pm PT

Subject: General Tech, Graphics Cards | June 18, 2014 - 05:08 PM |
Tagged: video, richard huddy, live, amd

UPDATE: Did you miss the live event? Well, there's good news and bad news. First, the bad: you can't win any of those prizes we discussed. The good: you can watch the replay posted below!

AMD recently brought back Richard Huddy in the role of Gaming Scientist, acting as the information conduit between hardware development, the software and driver teams and the game developers that make our industry exciting. 

Richard stopped by the offices of PC Perspective to talk about several subjects including his history in the industry (including NVIDIA and Intel), Mantle and other low-level APIs, the NVIDIA GameWorks debate, G-Sync versus FreeSync and a whole lot more.

This is an interview that you won't want to miss! 

On June 3rd it was announced that Richard Huddy, an industry stalwart and vetern of ATI, NVIDIA and Intel, would be rejoining AMD as Chief Gaming Scientist

Interesting news is crossing the ocean today as we learn that Richard Huddy, who has previously had stints at NVIDIA, ATI, AMD and most recently, Intel, is teaming up with AMD once again. Richard brings with him years of experience and innovation in the world of developer relations and graphics technology. Often called "the Godfather" of DirectX, AMD wants to prove to the community it is taking PC gaming seriously.

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Richard Huddy will be stopping by the PC Perspective offices on June 17th for a live, on-camera interview that you can watch unfold on PC Perspective's Live page. Though we plan to talk anything and everything centered on gaming and PC hardware we have a few topics that have been hot-buttons lately we know we want to ask about. Those include the AMD versus NVIDIA stint with GameWorks, AMD's developer relations and the Gaming Evolved program, how AMD feels about the current status of Adaptive Sync (G-Sync like features) and much more.

We want to take your questions as well, which is one of the reasons for this post. Richard has agreed to answer as many inquiries as possible in our allotted time and to help make this easier, we are asking our readers to give us their questions and input in the comments section of this news post. We will still take live questions in the chat room during the event, but if your question is here then you have a much better chance of that being seen and addressed.

If the intensity of these topics wasn't enough to entice you to watch the live stream, then how about this? We have a massive prize pool provided by AMD that is unmatched in our live stream history! Here's the list:

  • 1x AMD Radeon R9 295X2 8GB Graphics Card plus a power supply!
  • 1x MSI Radeon R9 280X
  • 1x Sapphire Radeon R9 280
  • 1x MSI Radeon R9 270
  • 1x HIS Radeon R9 270
  • 1x Sapphire R7 260X
  • 15x Never Settle Forever codes

Yup, that's all correct; no typos there. All you have to do is be on the PC Perspective Live! page during the stream on June 17th! We will be giving all of this hardware away to those watching the interview.

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AMD's Richard Huddy Interview and Q&A

4pm ET / 1pm PT - June 17th

PC Perspective Live! Page

How can you be sure you are here at the right time? If you want some additional security besides just setting your own alarm, you can sign up for our PC Perspective Live mailing list, a simple email list that is used ONLY for these types of live events. Just head over to this page, give us your name and email address, and we'll let you know before we start the event!

I am very excited to talk with Richard again and I think that anyone interested in PC gaming is going to want to take part in this discussion!

UPDATE: I know that some of our readers, and some contacts and NVIDIA, took note of Huddy's comments about TressFX from our interview. Essentially, NVIDIA denied that TressFX was actually made available before the release of Tomb Raider. When I asked AMD for clarification, Richard Huddy provided me with the following statement.

I would like to take the opportunity to correct a false impression that I inadvertently created during the interview.

Contrary to what I said, it turns out that TressFX was first published in AMD's SDK _after_ the release of Tomb Raider.

Nonetheless the full source code to TressFX was available to the developer throughout, and we also know that the game was available to NVIDIA several weeks ahead of the actual release for NVIDIA to address the bugs in their driver and to optimize for TressFX.

Again, I apologize for the mistake.

That definitely paints a little bit of a different picture on around the release of TressFX with the rebooted Tomb Raider title. NVIDIA's complaint that "AMD was doing the same thing" holds a bit more weight. Since Richard Huddy was not with AMD at the time of this arrangement I can see how he would mix up the specifics, even after getting briefed by other staff members.



Source: PCPer Live!

June 10, 2014 | 06:05 PM - Posted by PapaDragon

Excellent! Wont miss it, as always..

My question is, with what company is AMD working with at the moment to provide Adaptive Sync monitors and when can we expect the first retail sales.

Please Ryan..use the old form and random method for the prizes, not the chat thing...Thanks

June 10, 2014 | 07:49 PM - Posted by A Gsync user (not verified)

lol none, they're hoping the monitor manufacturers will do all the work for them...hence forth Gsync will remain the champion.

June 17, 2014 | 10:16 AM - Posted by elajt_1 (not verified)

G-sync is flawed. Come back those arguments when Nvidia manages to get rid of the polling needed in the current version.

June 17, 2014 | 03:03 PM - Posted by renz (not verified)

not saying which is which will be the better implementation but i do think that AMD let VESA and monitor manufacturer do the job on the monitor part so they don't have to spend money developing custom board for the monitor like nvidia did. also i heard that despite it is based on existing standard the gpu portion of the equation to make adaptive sync to work only exist within AMD gpu for now. if this is true then adaptive sync will only for AMD cards.

June 17, 2014 | 11:17 PM - Posted by pepolio (not verified)

you ought to read more kid, adaptive sync has been added to the displayport standard. Source http://www.vesa.org/news/vesa-adds-adaptive-sync-to-popular-displayport-...

June 10, 2014 | 06:33 PM - Posted by JohnGR

My question

Is Beema compatible with the current AM1 platform/motherboards? If yes, when can we expect Beema APUs to be available for the AM1 platform?

June 10, 2014 | 07:48 PM - Posted by A Gsync user (not verified)

If one was to describe your tone in review, one could say that PCper doesn't like Nvidia much and one could say PCper are mosdef AMD biased.

June 11, 2014 | 10:42 AM - Posted by Anonymous (not verified)

You need to be in Afghanistan, walking point! All illogical fanboys, or fangirls, that are so blind to technological discussions, to the point of insanity, should spend some time walking point, that or behind a plow, because that is pretty much all you are good for, plowing and cannon fodder. And when I am talking behind a plow, I do not mean being a farmer, because that requires lots of skill, but a farm hand, yes work that plow you butthurt ,fat instead of brains, fanatic. GTFO!

June 12, 2014 | 07:40 AM - Posted by Annoneimus (not verified)

Couldnt agree more.

June 10, 2014 | 07:55 PM - Posted by Anonymous (not verified)

The PowerVR wizard mobile GPU has hardware ray tracing, Is AMD going to be developing a comparable hardware ray tracing for its future discrete/integrated products, and I'll ask this not for just gaming alone, but for graphics uses also, as there is much use of graphics in the gaming industry, and others.

The other is AMD's commitment to OpenGL, and the other Khronos standard APIs, that many open source games, and graphics software uses. Will AMD continue to support and contribute to the Khronos group.

One more, Linux driver support, namely Steam OS(Debian) Linux. Will AMD upgrade its Linux drivers/support more Linux gaming in the future?

June 11, 2014 | 05:49 AM - Posted by Nilbog

This looks to be a very insightful interview.

With things changing as quickly as they are right now for gaming, what technologies or advancements are you most looking forward to?

How long do you think it will take the more mainstream audience to adopt 4K?

Are there upcoming games you are excited for?

June 11, 2014 | 06:32 AM - Posted by kd (not verified)


My question: Do you think that Mantle-like APIs such as Metal and DX12 will make porting of apps between different platforms easier than before? For example, will it be easier to port from Mantle to Metal than from DX to OpenGL and vice versa?

Given that everyone is making their own proprietary low-overhead API, regardless if they are similar to Mantle or not, does Mantle provide any long term advantage to AMD?

Thank you.

June 19, 2014 | 09:27 AM - Posted by Anonymous (not verified)

Metal isn't in that category.

June 11, 2014 | 10:51 AM - Posted by LtMatt

Awesome, will definitely tune in!

June 12, 2014 | 12:50 AM - Posted by Aaron (not verified)

First and foremost on my mind, is AMD only going to be pushing the APU, or will we see a rebirth of the high-end CPU, like when the Athlon64 shook the market on It's head? I'm a fan of the underdog. Will there be a true successor in the FX line? Not an FX branded APU but hexa or octa core processor with better power management to rival Intel and keep the market competitive. Competition is key to keeping cost in check. See Titan Z review as a good marker. $1500 R9 295X2 outperformed $3000 Titan Z in what counts to most of your fans, gaming. I'm just a fan of the best bang for your buck, and if it costs less even better.

June 12, 2014 | 04:21 PM - Posted by ColorfulShard (not verified)

Why did you originally create the AM1 platform? Who was the target of this platform? Did you expect it to be used for budget gaming builds?

June 14, 2014 | 06:33 AM - Posted by JohnGR

I bought a Sempron 3850 a few weeks back. Cheap and more than good enough option for browsing and 1080p movies.

June 12, 2014 | 04:31 PM - Posted by sixstringrick

My question is, will AMD continue its APU market, and when can we expect an A12 (just an idea) with a 6 core CPU and R9 280 Graphics? DDR4 maybe? I would pay $300-350 for the convenience of not needing to purchase a dedicated card for 1080p gaming. We already know that Intel is going to dominate the high-end CPU market, why not create and dominate the high-end APU market.

June 17, 2014 | 01:02 PM - Posted by collie (not verified)

that sounds good but it would have to be a lot more than $300, plus the apu would be very large, crazy complicated socket to allow all that power to go through, the motherboard would be super expensive to not just burst into flame and you would need a huge powerful cooler. R9 280 is a serious beast. At least with todays technology. Who knows what the future will hold, I just saw a 1gb thumb drive for $3, years ago I payed $120 for a 40mb hard drive. It would be nice to see some crazy high end APUs with higher end graphics but who is the market exactly?

June 12, 2014 | 06:41 PM - Posted by Valentin Dumitru (not verified)

can we expect a workstation APU like Kaveri but with a integrated FirePro GPU and ECC RAM?

June 12, 2014 | 09:24 PM - Posted by razor512

Will we get a new socket AM3+ CPU or any other CPU that will be a worthwhile upgrade from the Phenom II x6 CPU's (8350 is just not good as it is an upgrade in some areas and a downgrade in others).

June 14, 2014 | 09:05 AM - Posted by Many-as-One_RU (not verified)

It's interesting to know what R. Huddy thinks about TressFX now and in the future. Will we see more of it (more games, more features)?

What can HSA give for gaming in future? What can Mantle give to HSA (if anything).

Also what R. Huddy thinks about gaming on something other than windows (I do not mean consoles)? I'm a little tired of relying on mercy of MS (and wonderful Windows) which for years focus on anything but not on PC gaming. I hoped that maybe with new CEO PC gamers might have a chance to be «first-class citizen» (well, just to notice what we actually exist, and not in form of Games For Windows Live), but what I see now is «Mobile First, Cloud First».

(english isn't my native language so sorry for mistakes etc.)

June 17, 2014 | 10:33 AM - Posted by Tech Fan@ic (not verified)

+1 to the HSA question. I'm very intrigued as to what can HSA bring to the table for PC gaming, especially to systems that include an APU and a discrete graphics card.

June 14, 2014 | 03:54 PM - Posted by John Fodo (not verified)

Yes Josh it was Alex st John that took over direct x team !Have boot mag with Alex st John vs open gl !!!!

June 16, 2014 | 05:49 AM - Posted by ChewChewBacca (not verified)

My question: Why any of developers form nVidia and AMD didn't found the way to use SLI/CrossFireX at max if there potential? Do they dont know that who first will find the way to fix all of the issues with SLI/CrossFireX will win huge chunk of the market? Or maybe they got there agenda in ths behaviour? Thank you for your time. And good luck.

June 16, 2014 | 02:23 PM - Posted by tbone8ty (not verified)

My question: will Amd's driver team fix the graphic texture popping in the new Wolfenstien new order game...or is that an ID tech 5 engine problem?



June 17, 2014 | 10:30 AM - Posted by Tech Fan@ic (not verified)

Just wanted to post some questions for dear Mr. Huddy. Choose whichever you find interesting Ryan.
The obvious is what drove you back to AMD and why now ?
What is your role exactly at AMD ?
What is your vision for both AMD's future and the future of gaming ?
What are you looking to achieve at AMD in the next couple of years and long-term.
What is your favorite "recent" game, so 2004+ and what is your all time favorite game ?

Tell us about the technologies that you think are going to improve gaming realism the most which haven't totally made it to market yet but you're excited about, VR is the obvious answer but what else ?

June 17, 2014 | 11:41 AM - Posted by Balamute (not verified)

I'd like to know whether AMD is aiming to succeed Hawaii with a GPU that would be able to render modern games at 60fps on 4K without using crossfire configurations.
How realistic is that goal?

June 17, 2014 | 12:01 PM - Posted by Iconix (not verified)

Q: AMD TrueAudio promises to revive 3D sound, are you working on anything else that can enhance VR?

Q: NVidia claim they didn't compete with AMD to get into consoles, which sounds unlikely, is there any truth to that?

June 17, 2014 | 01:03 PM - Posted by HM (not verified)

why have graphics cards prices increased so much since 2008?

why can't AMD make a 3 module CPU for FM2+?

apart from DDR4 how can AMD reduce the memory bandwidth bottleneck for APUs? is AMD considering bigger caches like Nvidia Maxwell, or a big l4 cache like intel? or even BGA APUs with GDDR5 soldered onboard?

why can't AMD support DX11 multithreading?

does AMD plan on reduction of overhead and optimizing DX11 drivers or just mantle and DX12 from now on?

how long does AMD plan on keep support for pre GCN DX11 cards (like the 5800s)?

will any non GCN AMD GPU support DX12 (VLIW4 and VLIW5)?


June 17, 2014 | 02:08 PM - Posted by LtMatt

Here is my question and it's regarding Mantle.

As a 290 crossfire user, i have been very impressed with Mantle so far. The performance gains over DX are impressive in the two titles supporting Mantle, however neither title has launched with Mantle crossfire support. Both times crossfire users had to wait for Mantle crossfire support. I understand that one of the key benefits of Mantle is that the developers are responsible for implementing crossfire rather than AMD, so you don't have to wait for a driver update.

Do you think it's likely that all future Mantle titles will arrive without full crossfire support? Is there anything AMD can do to improve this? It would be great to see crossfire Mantle working on release date, rather than patched in a few months down the line.

One more question regarding the Star Swarm Mantle benchmark. It's been many months since StarSwarm launched, but there is still not any crossfire support for it, will it ever be added? Is this the responsibility of Dan Baker or AMD? High end Nvidia cards also appear to be faster in this benchmark using DirectX11 than AMD 290 cards using Mantle, which is a bit of a surprise considering this benchmark is supposed to highlight the differences between the API's.


June 17, 2014 | 02:05 PM - Posted by Xukanik

I can not wait!! Now I just need to get all meetings done so I can be at my work desk while this happens.

June 17, 2014 | 03:19 PM - Posted by Anonymous (not verified)

How do you feel about the current state of GPU prices? Do you feel that the current price levels are here to stay ($1500 for the cheapest current dual GPU)? Or will prices come down for the next generation?

June 21, 2014 | 06:31 AM - Posted by Anonymous (not verified)

Last I heard the 690 and 7990 were still around.

June 17, 2014 | 03:23 PM - Posted by Spazster (not verified)

Will there be a distinct difference between Mantle and the upcoming DX12 or will it be a more hand in hand type situation?

June 17, 2014 | 03:37 PM - Posted by fade2blac

Adaptive Sync (FreeSync) has some very compelling implications for the gaming experience. AMD has thus far stated that only their most recent gen hardware will be able to fully support FreeSync. However, it is still somewhat unclear if GCN 1.0 cards like my 7950 are theoretically capable of at least partial support through future driver updates. If so, what are the expected limitations?

Also, there have been a few recent articles demonstrating that you don't really need a screaming quad-core CPU to drive playable frame rates since games are typically GPU-bound at high settings. Is it possible to have a hybrid system that can support features like TrueAudio and FreeSync by combining a supported APU (eg. Kaveri or Kabini) with a discreet GPU (eg GCN 1.0) that is not otherwise compatible? This may be a somewhat impractical/niche combination, but could offer a different perspective on the value proposition of using an AMD APU in an "enthusiast" gaming system. It seems like FreeSync and Mantle offer a way to re-balance the performance equation with regards to the CPU-GPU ratio needed to achieve a responsive and fluid gaming experience.

June 17, 2014 | 03:33 PM - Posted by Stephan Grove (not verified)

As products like the O.R. 3D Goggles become more available, what is AMD's plans to compete in this market?

June 17, 2014 | 03:38 PM - Posted by Damonsik (not verified)

Q: What about Mantle on Linux? Is comming? Any plans or ETA?
Q: What you say about Steam Machines / Steam OS? This can be really game revolution?
Q: Why in micro-benchmark (as last on Phoronix) AMD Catalyst Linux driver is too bad?
Q: Is any hope to make Catalyst driver in Linux an open source driver?
Q: AMD Linux Team working on support in Catalyst driver other display server like Waypland or Mir?
Q: How many developers working on bugfixing and improving the performance amd drivers for Linux?
Q: Any hope to see better performance in OpenGL on Linux games and apps card in relation to the competition? Because in many test good amd cards in ogl in linux has worse performance than the much weaker competitor's card.

June 17, 2014 | 03:39 PM - Posted by ForceFedFlesh (not verified)

What do you think is one of the least talked and/or not seeing improvements about problems with PC Gaming and to improve it for all users?

With this I mean it can even be something like ISP's being behind with technology and having slow bandwidth compared to new advances in Gaming.

Such as Streaming, like companies such as Timewarnercable only having 5mbps Upload, which also only 50download in majority of areas, where 100+ is specific citys/states and not implemented anywhere else.

So therefor people can't benefit off new ideas being done and we are stuck such as always with the same thing for over 5 years and overpaying for old services.

Like we wont benefit the most off steam inhome streaming ect.

As gaming is becoming as always a HUGE thing to where some even stream and make a living off it.

June 17, 2014 | 03:43 PM - Posted by Joshbert (not verified)

On what points does AMD focus on their new graphic cards?
Is there any planing for a technology that provides better visual looks on AMD cards(like PhysX for NVidia)?

greetings from Germany

June 17, 2014 | 03:50 PM - Posted by Milan (not verified)

If AMD goes from 28nm to 14nm with APU, can we expect future APUs to have much better iGPU than now?

June 17, 2014 | 04:06 PM - Posted by Joshbert (not verified)

Is AMD working on CPU with 16 cores?
Are there plans for the future?

When does the Am4 socket come to the market?
Are you working on DDR 4 Memory?

June 17, 2014 | 04:34 PM - Posted by Davey (not verified)

I would like to ask what size cards are AMD planning after the R9 series?

June 17, 2014 | 04:38 PM - Posted by kadders (not verified)

Would love to chat with you guys, but sadly the chat won't load for me. :(

It keeps "Connecting..." but doesn't do anything. :( The stream works fine thought.

June 17, 2014 | 04:46 PM - Posted by praack

oh well same thing- hear there is an alternate chat running but no information as to what it is..

June 17, 2014 | 04:55 PM - Posted by yendak

It's so sad that they don't even response.
He said something about pcper.com/amdlive ?
They don't even response on the facebook page.. -.-

June 17, 2014 | 04:48 PM - Posted by CybeGTi (not verified)

I would do my best to be there and Watch the live stream.

My question is regarding TrueAudio.
I use my computer for gaming mainly, I was planing to change my old 6870 for a new R Series. The thing is, I think I would be fine with a 280x, but that card doesn't support true audio. Is it worth it to spend more for a R9 290? What are the advantages I would have? And will it work with all games or movies out of the box?
I have a 5.2 sound system connected via hdmi.

I hope you can help me.
And keep going, amd gaming is the future.

June 17, 2014 | 05:24 PM - Posted by Anonymous (not verified)

Any plans to provide more resources to support the open-source Linux radeon driver?

What about shifting the effort from trying to maintain the closed-source catalyst driver for Linux to make the open-source radeon driver the officially endorsed driver for the Linux platform (similiar to how Intel does)?

June 17, 2014 | 05:45 PM - Posted by Jordi (not verified)

Hi sir. Please convince me to not switch to Nvidia. All I'm seeing is that games I love to play are "meant to be played" Nvidia sponsored (Assassin's Creed Black Flag, Far Cry 4, The Division, Watch Dogs...) Also I love very much the eye candy physics effects of Nvidia.
I have now a R9 290 but I'm seriously planning to sell it to buy a GTX 780 Ti. Please as your position gives you a better vision of the future ahead in gaming give me good arguments for not committing the crime to change to the green side and stay Red . Thank you very much sir.

June 17, 2014 | 08:49 PM - Posted by Anonymous (not verified)

Post pictures of Allen in his swimsuit.

June 17, 2014 | 11:04 PM - Posted by Anonymous (not verified)

Did they already announce the winners?

June 18, 2014 | 06:21 AM - Posted by Manpreet Singh (not verified)

The PowerVR wizard mobile GPU has hardware ray tracing,
Is AMD going to be developing a comparable hardware ray
tracing for its future discrete/integrated products, and I'll
ask this not for just gaming alone, but for graphics uses
also, as there is much use of graphics in the gaming
industry, and others.
The other is AMD's commitment to OpenGL, and the other
Khronos standard APIs, that many open source games, and
graphics software uses. Will AMD continue to support and
contribute to the Khronos group.
One more, Linux driver support, namely Steam OS(Debian)
Linux. Will AMD upgrade its Linux drivers/support more
Linux gaming in the future?

June 18, 2014 | 09:09 PM - Posted by Anonymous (not verified)

Why would you need to cut and paste an earlier Anon question, and not come up with any new questions of your own, or Quote/mark the enclosed post in quotes or tags as quoted material.

Maybe ask them what is AMD's opinion of adding CPUs to discrete GPUs, to cut down on latency issues that will always be there if the CPU is off die and father away on the motherboard with its narrow and slow motherboard bus. AMD's console SKUs APUs actually, with beefier GPUs, what about making a high end PCI based gaming APU with the GPU resources of a high end AMD discrete GPU. A complete gaming console on a PCIe card hosting perhaps Steam OS on other gaming tuned OS directly on the PCIe card, and using the motherboard CPU to handle non latency critical gaming support functions, or maybe not having to rely on the motherboard CPU at all for gaming, with the PCI based
gaming console running the gaming OS, the Gaming engine, and all on the PCI based device, a device with CPU/GPU and the OS and gaming engine running out of GDDR5 memory, and sharing a big fat on die RAM, with which to hold the most recently used gaming engine code, and OS code, on a PCI based system that has a 512 bit data bus to that GDDR5 memory, for any code and that is not already staged in the on die RAM. Yes stick some x86, or other CPU cores, right in the few mm distance neighborhood of the GPU's cores, and a big field of on die RAM for the OS and gaming engine to code to share, for the lowest latency possible, and an uber wide data bus to shared UMA GDDR5 or better memory, all on a PCI card gaming powerhouse.

June 18, 2014 | 02:05 PM - Posted by Ted S (not verified)

At this time can you say whether the R9 290's will meet all the specifications for directx 12; or will it possibly meet only some of it but all of directx 12's features? thanks!

June 18, 2014 | 05:12 PM - Posted by dreamer77dd

So sad I missed out but happy you do recordings. :D

June 18, 2014 | 05:48 PM - Posted by btdog

Are you going to make this available as a downloadable podcast? Please do.

June 18, 2014 | 06:44 PM - Posted by Muhammad Amirul Daniel Bin Nasrullah (not verified)

How Mantle works on graphics card in any game?
Is it usefull,can it beat Nvidia once day?
Why AMD product too much electric use??

Best regards,

June 18, 2014 | 06:56 PM - Posted by Hethrus

Not to sound like an ungrateful ass or pushy but I won something during the livestream but haven't yet received an email. How soon should I expect it, and at what point should I contact someone to make sure they got the correct email?

June 19, 2014 | 07:51 AM - Posted by Stefan H. (not verified)

I think i have won a Silver Reward, too, and haven't gotten an email yet. Hope it just takes some time, though Ryan said he wanted to contact the winners yesterday. I'm usually not the impatient guy, on the other hand I think I won something (or not and living in that bubble now ;-)).

June 18, 2014 | 07:12 PM - Posted by A Gsync user (not verified)

All I heard was "blah blah blah"

AMD all show and no g.As usual.

June 18, 2014 | 09:05 PM - Posted by Anonymous (not verified)

Pretty much describes all your post.

June 18, 2014 | 10:58 PM - Posted by Anonymous (not verified)

The makers of GPUs and APUs have a business relationship with the makers of proprietary OSs, through the console business and other. The first order of business should be, for gaming to break its dependency on proprietary OSs, and move towards an Open OS and open API and driver system, Steam is a start, but AMD has a conflict of interest with M$, at the moment, but AMD needs to realize that bringing their Gaming APUs to a larger market, will be more profitable with an open gaming tailored OS running on a PCI form factor based Gaming APU/console system that can be plugged into any PC with a PCIe slot. Nvidia is going to try by any means necessary to restrict any of its competition in the gaming card business, and maybe the Department Of Justice needs to look at any agreements between single GPU company/or companies, with the gaming companies that produce the games, with a little more scrutiny for unfair trade/monopolistic trade practices. The proprietary middleware may have to be banned, if it can not be proven to be a necessary part of the hardware drivers, and any middleware that is used to unnecessarily impede gaming performance between different GPU hardware companies products should be grounds for legal action. Maybe the GPU companies will have to be forced to publish all of the hardware's details as far as machine/GPU operation codes are concerned, so as to give everyone a level playing field, and forcing the GPU companies to compete on their hardware's ability alone.

There really needs to be a third player in the discrete GPU market to help improve the market. M$ OS and OS specific gaming API, needs some competition, and Linux and Steam OS(Debian Based) will be good for the gaming market, and maybe both Nvidia and AMD need to be forced to offer fair support for Alternative OSs and graphics APIs. The whole Internet/PC industry appears to be rife with monopolistic practices, and a new wave of Trust Busting needs to happen, like it did in the days the lead to the end of the Oil Trusts, and the Phone Monopolies of the past.

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