OCZ is no longer driving SSD prices down?
Subject: General Tech | January 16, 2013 - 12:58 PM | Jeremy Hellstrom
Tagged: ocz, price increase, price cuts, ssd
The hard drive market has recovered somewhat over 2012 from the sharp spike in prices we saw as a result of the flooding in Thailand, though never to the prices we became used to in 2011. That issue fell by the wayside in 2013 thanks to the sharp drop in prices for SSDs, with a price of $1/GB becoming a common price point even before specials and deals are considered. The Tech Report noticed something different about Q4 of 2012, with the pricing trend actually reversing and many drives increasing in price by 10-20%. In part this might be accounted for due to the drop in overall PC sales but The Tech Report has another culprit in mind, read on to see why you might have OCZ to thank for both the rapid drop in SSD prices as well as the current upwards trend.
"SSD prices fell by 38% in 2012. However, they actually went up in the fourth quarter, spurred largely by an end to OCZ's deep discounts. We've crunched the numbers for more than 40 drives to get a better sense of what's going on."
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