Nook who’s on top now: Color e-Reader surpasses Kindle

Subject: General Tech, Mobile | July 11, 2011 - 03:53 AM |
Tagged: nook color, kindle

Amazon did not create the eBook reader market but they created the vastly most popular product in the category, the Kindle. Amazon gained such a popular status over main competitor, Sony, due to their content and the ubiquity of their service across multiple platforms adjacent to the Kindle device itself. Rumors flew for quite some time now, and from various sources, that Amazon would be jumping into the Android tablet space to likely complement their Kindle line. In a humorously ironic twist, an eBook reader based on an Android tablet just unseated the Kindle as the most popular e-reader.

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A little hot under the collardron?

Barnes and Nobel entered the eBook reader market in late 2009 fighting an uphill battle against Amazon and a juvenile pun on their name (hehehe, “Nook eBook”). A year later they launched the Nook Color, an Android 2.1 tablet locked into a certain subset of applications available either pre-loaded or their application store. This tablet brainwashed to be an eBook reader overtook Kindle recently, finally shushing naysayers to Barnes and Nobel's entry to the tablet market. Heh – “Nook eBook”. It will be interesting to see how Amazon’s business will evolve in the coming year or two as a result of competitive pressures and an evolving marketplace.

Source: VentureBeat
July 12, 2011 | 12:10 AM - Posted by Zeuser (not verified)

Amazon was losing ground and it has a tablet in the works to compete. It needs to come out sooner than later and be better. I bet on Amazon taking lead back when they release this tablet.

July 12, 2011 | 01:28 AM - Posted by Scott Michaud

I doubt it actually. Unlike the Nook Color which is an eBook reader plus, the Amazon tablet would likely be classified as a tablet and thus would not count as an eBook reader sale. But yes if you aren't plucking hairs like the sales figures guys do, then Amazon will likely destroy Barnes and Nobel.

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