Microsoft is hoping price cuts will make Win8 more attractive
Subject: General Tech | February 24, 2014 - 05:19 PM | Jeremy Hellstrom
Tagged: win8, surface, microsoft
DigiTimes does not specifically mention Surface but there are not too many devices running Windows 8 which can be purchased for under $250. By reducing the licensing fee by $35 for machines that are at that price level Microsoft might make system builders a little more interested to include low cost Windows 8 machines in their lineup as they can sell at a higher margin or at a lower MSRP. Of course consumers would still have to buy them for those companies to make a profit and it seems very unlikely that a 10% price reduction will convince people they need a Surface or similar device when there are so many other alternatives available. It does make you wonder if you could get your hands on a Win8 license at a lower cost if you promise to install it on a cheap system.
"Microsoft plans to further decrease Windows 8.1 licensing rates for entry-level PCs priced below US$250 and tablets, from nearly US$50 currently to about US$15, according to Taiwan-based PC supply chain makers."
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