Microsoft Unveils New Colorful, Modern-UI Inspired Logo
Subject: General Tech | August 23, 2012 - 02:30 PM | Tim Verry
Tagged: windows, Microsoft Store, microsoft, logo
Windows 8 is not the only big change for the company this year as it retires the italicized logo that has been in service since 1987 in favor of a simple graphic and sans-serif type Segoe face. Reportedly inspired by the company's Microsoft Store logo and Windows Flag, the new logo is intended to signify the new direction the company is taking with its full lineup of software products.
Microsoft is making a number of rather large changes this year. It is embracing the ARM platform in a big way with a version of Windows (WinRT), pushing forward with Windows Phone OS, revamping the entire Office 2013 suite with a Modern UI /Metro-inspired interface, and releasing the next iteration of its desktop operating system with app store in Windows 8. And all those changes are before even mentioning the company's entrance into the hardware market with the Surface tablet, and the new Windows logo that had many users divided.
Speaking of logo changes, the company dropped the traditional Windows flag logo in favor of a simplified single-color logo reminiscent of an actual window. The two dimensional logo was a big shift, but was in line with the company's goal of presenting a flat Windows experience (namely by removing Aero Glass and the 3D effects with translucent windows borders) of simple colors as well as the new tile-based "Metro" Modern UI app interface and Start Screen. The flag logo will live on in a more basic form with the new Microsoft logo, however. Inspired by both the Windows Flag and Microsoft Store logos, Microsoft has unveiled its new company logo. The word "Microsoft" is no longer bold and italicized. Instead it is written in Microsoft's Segoe font in a light gray color. To the left of the written logo is an image of four flat squares of red, green, blue, and yellow arranged like the Windows logo but without the perspective shift.
Microsoft General Manager (of Brand Strategy) Jeff Hansen was quoted by the Seattle Times in stating that the new logo is intended to "signal the heritage but also signal the future — a newness and freshness" of the company. Further, the addition of color to the new Microsoft logo is meant to convey the idea that the company has a wealth of diverse products to offer.
The company is wasting no time in transitioning to the new logo, and it should be proliferating out to all of the company's online websites and social media accounts starting today. As Windows 8 nears release, we should further start seeing the new logo being used in TV and online advertisements for the company's products.
I know many people were against the Windows 8 logo, but what do you think of the new Microsoft logo? Will you miss the old logo?
Personally, I think it is rather nice as far as logos go, simple yet catching thanks to the addition of color. The bold and italic Microsoft text logo served the company well, but it's a much different world than it was 25 years ago. If it helps, Neowin points out that logo does look rather similar to an old image used during the 90's for Microsoft advertising, so the new logo is not totally coming out of nowhere.
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