Microsoft Surpasses Yahoo In Search Usage For First Time
Subject: General Tech | January 12, 2012 - 12:13 PM | Tim Verry
Tagged: yahoo, search, microsoft, Internet
The Internet search market is a competitive space, as the more control over search a company has, the more money they can make from ad networks, analytic and tracking data, and having an influence over the development of the Internet. Google still remains handily in first place with a majority share of the search market. That's not anything surprising. Where competition heats up; however, is beneath Google where companies fight over the remaining 30% or so of the search market. Microsoft's Bing search engine is the latest major entrant to the market, and for the first time since it's launch it has surpassed Yahoo for the number 2 spot over the search market.
Microsoft Bings Yahoo. Also, transparency fail.
According to comScore, Bing and Microsoft's other websites reached 2.75 billion search requests in the United States during the month of December. This allowed Microsoft to slip past Yahoo, who's search engine fielded 2.65 billion requests. Microsoft now holds a 15.1 % share of US search traffic while Yahoo holds 14.5 %. To put those numbers in perspective, Google holds 65.9 % market share. This fight for a slice of the search market has come at a huge cost to Microsoft who's online division lost $7 billion USD in operating costs since June of 2008, according to CBS News.
Further, the article suggests that Microsoft and Yahoo will now continue to draft and pass each other for the next few years. More information can be found at the article linked above. Have you used Bing, and will it ever have the oomph to take on Google? I personally use Google for the majority of the time but Bing is an okay backup. The image searching is fairly good. I predict that a Bing powered Windows search box (offer internet results from bing in Explorer if no files matching keywords are found, for example) would be interesting and help Microsoft to maintain a search market presence, but don't let the EU find out. What are your thoughts on Microsoft taking second place? Will they be able to maintain their position?
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