Microsoft Allegedly Changing Windows Logo To Minimalist Green Tile Design

Subject: General Tech | February 13, 2012 - 10:18 AM |
Tagged: windows 8, windows, OS, microsoft, logo

That fluttering window containing flag that would carry Microsoft into Operating System dominance on the, er, wind of success debuted with Windows 3.0 in 1990. As the years have passed, the company has made alterations and updates to keep the design modern. After 22 years of ingraining into people's minds that the flag logo is Windows, Microsoft may be ditching it in favor of a new minimalistic monochromatic affair. According to Chinese site cnBeta.com, Microsoft will roll out the new Windows logo with the launch of Windows 8. Allegedly, the new logo will be four turquoise panels with a shifted perspective and separated by interior white borders. The site claims that the evidence lies in a logo photo and a photograph of a physical "Windows" button on a tablet.

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Personally, I think Microsoft would be crazy to change their logo, and especially insane to switch to this particular alleged new logo. Minimalist designs certainly have their place, but the colorful Windows logo that we are all used to has always done a good job of catching the eye (and four blue-green rectangles just don't do it for me). Not to mention that the company has had 22 years to burn into the minds of consumers that the logo is Windows, and it will be difficult for people to accept the new logo. There is definitely a certain amount of nostalgia and consumer confidence associated with the "old" logo, and it seems odd that Microsoft would be so cavalier to throw it away just to make their logo look better on the Metro desktop. Perhaps if they were changing direction and entering a different market or if they had a line of crappy products they would want a new logo, but that really does not seem to be the case. Here's hoping the photos are just fake. On the other hand, if Microsoft does end up taking out the start button it's not like people will be seeing the new logo anyway (heh).

What are your thoughts on the new logo?  Am I off base in thinking that the current logo has a lot of "mindshare" built up and it would be crazy to just leave it behind?

Source: CN Beta
February 13, 2012 | 03:36 PM - Posted by 0156 (not verified)

I am wondering if they actually want people to look at Windows in a new way, hence the logo. I tend to agree with the opinion you have of the logo though. It is better left alone.

February 13, 2012 | 09:26 PM - Posted by Wolvenmoon (not verified)

You mean from the side of their eye as they walk to the Android section?

February 13, 2012 | 03:43 PM - Posted by Billgatez (not verified)

I agree the current logo is iconic with Microsoft and Windows. Leave the Minimalist dinginess to Apple.

February 14, 2012 | 03:24 AM - Posted by BetMoorejer (not verified)

Hello guys! Greetz from New Bern

February 14, 2012 | 05:30 AM - Posted by dan godlewski

Dull and boring, Microsoft just can't seem to excel (pun inteded) at marketing like Apple. Get the act together Microsoft.

February 14, 2012 | 10:37 AM - Posted by mark (not verified)

Talk about going back in time to 1994

February 14, 2012 | 11:33 AM - Posted by Anonymous (not verified)

agh gross, its not like their logo was busy to begin with.

February 14, 2012 | 06:02 PM - Posted by icebug

The only thing that I don't like about the new logo is that the middle line doesn't change in width to match the change in perspective. Having taken graphics design classes its just driving me crazy! The logo for windows phone doesn't have color though and that works just fine so I also do not think they need to change it.

February 14, 2012 | 11:34 PM - Posted by Tim Verry

hehe, I didn't notice that until you mentioned it, now i can't un-see it! Just like when someone ruined that Goldeneye N64 game box...http://www.google.com/imgres?hl=en&biw=1326&bih=693&tbm=isch&tbnid=D0oyxDHq1UDYJM:&imgrefurl=http://myheadisabox.blogspot.com/&docid=9DU1o5IYqNf6WM&imgurl=http://4.bp.blogspot.com/-myLGnEwHDA4/TZNk1T4bPDI/AAAAAAAAACA/9Yp5eqyUhCU/s1600/goldeneye1.jpg&w=480&h=329&ei=fF87T6PNKonJtgfn-tXtCg&zoom=1&iact=rc&dur=619&sig=113816021802203853710&page=1&tbnh=163&tbnw=207&start=0&ndsp=19&ved=1t:429,r:0,s:0&tx=113&ty=49 *shudder!*

February 15, 2012 | 12:26 AM - Posted by Baldrick's Trousers (not verified)

That flat monochrome thing looks hideous. It just makes it look flat and boring. A logo is supposed to reflect a company's personality. Surely Microsoft want us to think that they are dynamic and exciting, not ugly, stale and boring.

If they want to go minimalist, just use a monochrome version of the current Windows logo. And tighten up rules regarding the licensing of their Windows logo to insist that ALL laptop manufacturers put a mono version of their current logo in the centre of the top of the laptop.

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