Kingston Sees Sales Growth in PC Hardware

Subject: General Tech, Memory, Storage | June 9, 2014 - 11:08 PM |
Tagged: kingston, ssd, hyperx

Kingston, known primarily for RAM, flash drives, and SSDs, discussed the health of their company. VR-Zone reported on the interview and highlighted the company's sentiments about the PC industry. Long story short, Kingston sees growth in sales of PC gaming hardware -- apparently 20% year-over-year. The company expects that this growth comes primarily from SSD upgrades, either from rotating media or, they claim, replacing years-old, entry-level SSDs with more modern (probably in both speed and size) options.

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Nathan Su, APAC (Asia-Pacific) director of Kingston, believes that "many users" have experienced low-tier SSDs and, it seems, would be willing to invest in the full thing. He does not clarify what he means, whether he is talking about SSD caching, or just a really small (or slow) SSDs from drive generations past.

There is a bit of a concern that SSD prices will continue to fall, with some drives reaching under 40c/GB in recent sales. As a consumer, I (selfishly) hope that prices continue to drop, while still remaining profitably sustainable for the manufacturers. Hopefully Kingston is accounting for this and will continue to see growth at the same time.

Source: VR-Zone
June 13, 2014 | 02:56 PM - Posted by praack

interesting comment by Nathan Su- especially in light of Extreme Tech's recent article (June 12) on the switch from synchronous to asynchronous ram right after the review came out on their product.- so Kingston has obviously discovered how to recover cost- release one unit called VXXS get it reviewed then remove it from production and replace it with an "improved version" with cheaper and slower components.
http://www.extremetech.com/extreme/184253-ssd-shadiness-kingston-and-pny...

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