Kingston Sees Sales Growth in PC Hardware
Subject: General Tech, Memory, Storage | June 10, 2014 - 03:08 AM | Scott Michaud
Tagged: kingston, ssd, hyperx
Kingston, known primarily for RAM, flash drives, and SSDs, discussed the health of their company. VR-Zone reported on the interview and highlighted the company's sentiments about the PC industry. Long story short, Kingston sees growth in sales of PC gaming hardware -- apparently 20% year-over-year. The company expects that this growth comes primarily from SSD upgrades, either from rotating media or, they claim, replacing years-old, entry-level SSDs with more modern (probably in both speed and size) options.
Nathan Su, APAC (Asia-Pacific) director of Kingston, believes that "many users" have experienced low-tier SSDs and, it seems, would be willing to invest in the full thing. He does not clarify what he means, whether he is talking about SSD caching, or just a really small (or slow) SSDs from drive generations past.
There is a bit of a concern that SSD prices will continue to fall, with some drives reaching under 40c/GB in recent sales. As a consumer, I (selfishly) hope that prices continue to drop, while still remaining profitably sustainable for the manufacturers. Hopefully Kingston is accounting for this and will continue to see growth at the same time.