Not only has the NVIDIA sueball pitch been judged to be in play and will continue to run but now according to news The Register has heard Samsung may be using their own in-house ARM processors for their next products.  The rumour is that they have spend four years developing an ARM processor from the ground up which will make it much less likely that Qualcomm will be able to sell their next generation 64 bit Snapdragon Kyro processor to Samsung, which is after all a modified ARM v8-a chip as opposed to a custom built processor.  Qualcomm does have other customers than Samsung, including HTC, Amazon and LG who might be interested in the new Snapdragon 820 but it does look bleak for their next generation processor.  The only leverage Qualcomm has now is that Samsung will likely be the ones fabbing many of the new Snapdragon 820's, perhaps they can strike a deal for some lower cost mobile devices once Kyro matures.

"Samsung will join Apple and other mobile semiconductor rivals in producing chips powered by homegrown, proprietary application cores in 2016, according to a new report."

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