Intel and AMD be warned; ARM could grab up to 20% of the laptop market in the next 4 years
Subject: General Tech | July 19, 2011 - 10:02 AM | Jeremy Hellstrom
Tagged: Intel, amd, arm, mali, low power
Those who ignored Microsoft's announcement that Windows 8 will support ARM processors will perhaps take note of Isuppli's claim that ARM could grab 1 in 5 of the laptops sold by 2015. The extremely low powers System on a Chip design that they have been selling were at the opposite end of the market from AMD and Intel's X86 chips, but with the rise of the APU the market has undergone a fundamental change. While the X86 makers are trying to lower the power requirements of their APUs, ARM is busy trying to ramp up the power of their chips. There are already several vendors establishing a relationship with ARM, up to and including Apple.
ARM's Cortex A9 and Mali are impressive, but ARM is already talking about console level graphics quality from their next generation of chips which we will see in roughly 18 months. This improvement will also encompass their next generation of power efficency research, which should keep power consumption and heat well below what Intel and AMD will be trying to reach. As well, it might provide an interesting opportunity for NVIDIA as the lack of a license to integrate chips with the new X86 based architecture will not stop them from developing graphics enhancements for ARM based laptops. Drop by The Inquirer for more on this topic.
"CHIP DESIGNER ARM could power over 20 per cent of all laptops shipped in 2015, according to analyst outfit IHS Isuppli.
IHS Isuppli has forecast that the domination of X86 chips in the laptop market will start to diminish as Microsoft releases its Windows 8 operating system. Windows 8 will be the first desktop operating system from Microsoft that will support the ARM architecture that is found in just about every smartphone in existence."
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