A Few Quarters Can Be All That Motorola Needs
Subject: General Tech, Mobile | February 15, 2014 - 11:47 PM | Scott Michaud
Tagged: motorola, Lenovo, acquisition
According to Bloomberg, Lenovo's CEO has recently made a claim in a phone interview that, "In a few quarters we can turn around the business [Motorola]". Google is currently in the process of selling a subset of Motorola to Lenovo for $2.9 billion USD. When it was first announced, I assumed the deal was based on Motorola's brand power and their relationship with wireless carriers around the world.
Now, two weeks later, Lenovo outlines their plan. The company expects to push Motorola into China, emerging markets, and even existing ones. Lenovo's CEO, Yang Yuanqing, believes that customers will positively identify with the brand, especially in China. They are planning to relaunch the brand in China and become a stronger third-place competitor (globally).
The company also disclosed that approximately 3,500 employees would carry over with this acquisition.