Fabulous fablessness? AMD looking to ASMedia for chip R&D?

Subject: General Tech | June 5, 2014 - 02:04 PM |
Tagged: amd, asmedia, asus, rumour

DigiTimes spilled a juicy rumour today which has AMD looking to a work even more closely with ASMedia in the future.  AMD has already partnered with this ASUS subsidiary to integrate SATA Express into their newest chips as a way to save development costs and ease production issues.  This goes along with AMD's fabless strategy that started with the split off of GLOBALFOUNDRIES and has since lead to partnerships with other major fabbers like TSMC.  While still very much in the rumour phase and with AMD refusing to comment we are not sure this will indeed occur but it does fit with AMD's current strategy of price reductions and may free up their engineers to work on more specialized designs.

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"AMD reportedly is planning to outsource its PC chipset R&D to ASMedia Technology, a subsidiary of Asustek Computer, to save costs and the cooperation is expected to greatly benefit ASMedia's revenue performance, according to sources from the upstream supply chain."

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Tech Talk

Source: DigiTimes
June 5, 2014 | 06:25 PM - Posted by Rauelius

Isn't this going to be a conflict of intrest considering that Gigabyte, ASRock, MSI, and others will likely be making motherboards based on a chipset created by Asus?

June 6, 2014 | 10:04 AM - Posted by Boshum (not verified)

In my limited understanding, might it be integrated in the AMD SOC so that the motherboards wouldn't require this functionality?

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