Asustek? Your Ultrabook orders are ah pulled.

Subject: General Tech, Systems, Mobile | February 15, 2012 - 02:02 AM |
Tagged: ultrabook, Pegatron, asustek, apple

Pegatron Technology, an independent spin-off company of Asustek, will apparently stop manufacturing ultrabooks for Asustek as early as the end of March. According to a Digitimes, Pegatron will give up ultrabook orders from Asustek due to pressure from their new partner, Apple. Apple has not been pleased by the competition that ultrabooks bring to their MacBook Air lineup of higher-end ultrathin laptops.

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Asus really needs to find their Zen...

Have you ever seen a teenager who fights with their parents and moves out with their boyfriend or girlfriend? You know how that usually ends up with a lot of grief and a giant cellphone bill? With Pegatron currently assembling iPhones for Apple we already got the latter portion of that prophecy. How much grief all parties will incur is still pending.

On the other hand, Adrian Kingsley-Hughes of ZDNet is also rebutting the entire story with claims that it does not make sense. He asserts that Apple cannot push its weight against manufacturing and design companies and risk burning bridges.

On the other other hand, it very much does fit Apple’s recent modus operandi with their treatment of Samsung, HTC, and Google. Apple is also willing to drop large vendors with little hesitation. Apple threatened to drop Intel last summer over power concerns. From my position it is more believable than what the ZDNet article lets on.

What do you believe? Has Apple gone and bucked the Pegasus?

Source: Digitimes
February 15, 2012 | 03:08 AM - Posted by Anonymous (not verified)

All these tactics of out-maneuvering competition wrong way is going to bite Apple in their ***. I just hope Apple goes bust soon.

February 15, 2012 | 10:06 AM - Posted by Cameron Berry (not verified)

I love Apple products, but someone needs to put them in there place. This is extremely anti-competitive and hurts everyone.

DOJ & EU are you listening?

February 15, 2012 | 12:51 PM - Posted by Scott Michaud

Again -- if it is even true. There is still debate about that.

February 16, 2012 | 12:00 AM - Posted by Cameron Berry (not verified)

Agreed.

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