Apple turns over a new lead
Subject: General Tech | June 12, 2013 - 10:57 AM | Jeremy Hellstrom
Tagged: apple, wwdc
The Tech Report spent some time thinking about Apple's keynote yesterday and decided that it demonstrated a big change in Apple's corporate philosophy. Over the past year Apple has been bereft of direction after spending so much time with a single person at the helm and at the keynote they finally seemed to have found a new set of core values to lead their business. It seems that Craig Federighi is a much more personable leader, willing to stray from the script and poke fun at himself which is drastically different from the serious soliloquies which has represented Apple's pubic face for so long. Read on to see what they think these changes could imply for the future of Apple.
"There was something different about Apple during yesterday's WWDC keynote. According to TR's Cyril Kowaliski, that something was Apple's new soul—a new identity based not on one man's ego, but on human ideals we can connect with."
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