Apple May Build New Data Center In Oregon

Subject: General Tech | December 4, 2011 - 10:28 PM |
Tagged: server farm, Internet, data center, cloud, apple

CNet is reporting that Apple is currently considering constructing a new data center outside of Prineville, Oregon. The 31 Megawatt facility would be built on 160 acres outside of the small Oregon town and would join other prominent tech companies’ data centers including those of Facebook, Amazon, and Google.

View Full Size

According to Oregon Live, it is the area’s mild climate (meaning lower cooling costs compared to naturally warmer climates in addition to all the heat from servers), low electricity costs, and certain “rural enterprise zones” that exempt computers and equipment from normal business property taxes. They state that such exemptions could save Apple several million dollars.

Although Apple has so far declined to comment, city officials have commented that the company looking to purchase the land for the data center codenamed “Maverick” appears to be serious about going through with the purchase. Two major issues stand in the way of Apple building a large data center in the area, however. The company is concerned about tax issues against their intangible assets. Due to Apple putting a great deal of stock (er, the other kind :P) in their brand name, trademarks, and patents, they could face further taxes in the way Oregon’s State Department of Revenue taxes data centers. The largest issue; however, lies in power concerns. In order to supply enough electricity to the various data centers in the area (including Apples should they indeed be building one), Bonneville Power Administration would need to upgrade the Ponderosa Substation, construct an additional substation, and add further transmission lines. This is because the utility company’s transmission capacity to the area is currently nearly maxed out. A 31 Megawatt data center would consume enough electricity to power approximately 22,000 homes and that kind of capacity is not available in an area where towns are a fifth of that size.

The upgrade to the areas electrical subsystems would cost nearly $26.5 million and would take almost three years. Member Services Director for the Central Electric Cooperative, Jeff Beaman, believes that after the appropriate upgrades, a new data center “seems doable.”

Whether this elusive “Maverick” is indeed Apple, and whether the company decides to build a data center remains to be seen; however, it is certainly plausible. Now that Apple is moving more services to the Internet, and the increased adoption of IOS devices thanks to the iPhone being available on all the major US carriers, the company would definitely benefit from having another facility on the other side of the country as their current North Carolina based data center for performance as well as redundancy and stability reasons. What are your thoughts on the reports, is Apple looking to put more cloud (server horsepower) in your icloud?

Image courtesy Tom Raftery via Flickr

Source: Oregon Live
December 4, 2011 | 11:12 PM - Posted by pdjblum

Hope they are not stupid enough to use their own overpriced crappy systems for their server array.

December 5, 2011 | 01:46 AM - Posted by Dream76 (not verified)

You dont mark up your on stuff and sell it to your self, It would be at cost from workers that get pay 3 dollars a hour...

December 4, 2011 | 11:14 PM - Posted by pdjblum

Now pcper is posting what the "A" company is considering doing. Is the website going to start posting "A" rumors as well. Please Ryan, don't go down this road. What does this stuff have to do with pc enthusiast stuff?

December 5, 2011 | 12:12 AM - Posted by Donald (not verified)

Small edit, it's Prineville, not Pineville. I live a couple of hours west of Prineville, seems weird that anything high tech would go out there. It can get dang cold so cooling certainly would be easier. Would be interesting to see how many jobs something like this would add to the area.

December 5, 2011 | 03:56 AM - Posted by Oskars (not verified)

Will all of it be running on IBM prowided hardware, and Oracle software, maybe even Windows server 2008. :D
I remember that Apples server branch went bancrupt 8 years ago, so all signs show, that all in all this company will buy 3rd party services, because of its incompetence and bloated commertial costs. :(
But at least Apple made best loocing blade servers in the day. ;)

December 6, 2011 | 02:18 AM - Posted by FrostyWinnipeg

They going to hire cheap Chinese labour for this place too?

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Lines and paragraphs break automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote><p><br>
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.