And now for a brief commercial break...

Subject: General Tech, Mobile | March 4, 2012 - 04:29 AM |
Tagged: ultrabook, Intel

Intel… really likes Ultrabooks.

Over the last year Intel has been attempting to push their Ultrabook platform in an attempt to promote the PC platform as both elegant and mobile. They only want to do what is best for the PC -- especially the ones which contain the most and the highest profit margin Intel parts. Is that really too much for the big blue to ask?

The real irony would be if this ad campaign increases Eyefinity sales…

Within the last year Intel has pushed Ultrabooks from as many different angles as they possibly can. They bargained with manufacturers to take the risk and develop these higher-end laptops. They set aside 300 million dollars toward technologies to further Ultrabooks in any way possible from batteries to software. Intel now completes their Ultrabook platform support triangle: they advertise the heck out of them.

So what do you see from this, a WOW or a FAIL?

Source: Youtube
March 4, 2012 | 04:46 AM - Posted by Mangix

FAIL

they're trying way too hard...

March 4, 2012 | 06:28 AM - Posted by JSL

There's a point in time in every successful company's life when you come to the realization that you have so much money to burn it isn't even funny anymore.

March 4, 2012 | 11:39 AM - Posted by Anonymous (not verified)

They're on the right track if you think about it. They're in Apple's turf now, the rules of the game are to completely ignore the functionality of the product and instead advertise the brand as being hip.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Lines and paragraphs break automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote><p><br>
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.