AMD's new Embedded Solutions Group aims at a new market
Subject: General Tech | June 12, 2012 - 01:01 PM | Jeremy Hellstrom
Tagged: amd, arm, IBM, Freescale, AFDS, ESG
According to the VDC Research Group's findings, the embedded market will hit $6bn in sales in 2012 and keep growing at a rate of 12%-15% per year. AMD seems poised to move into this market with the formation of their Embedded Solution Group and the changes we have been seeing to their processor lines. Current Opteron HE and EE chips consume between 35W and 65W depending on the number of cores and that amount might be trimmed down as new models come out. They also have lines of embedded Athlon, Turion, Sempron, and Geode LX based chips and have hired an FPGA veteran, Arun Iyengar, to manage the ESG though The Register expresses doubt that AMD is thinking of developing it's own FPGA business. More likely they hope to provide powerful alternatives for those in the market that now need a little more from their embedded products. Read the full story here and keep your eyes peeled for more news coming out of the AMD Fusion Developer Summit.
"The new management team at Advanced Micro Devices is looking everywhere, including under the couch cushions, to find some money so it can afford to explore the embedded systems market again. The chip biz hopes rivals Intel and the ARM collective are too distracted to notice the foray as they fight over each others' territories in PCs, servers and mobile devices."
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