AMD playing follow up with ARM architecture support

Subject: General Tech | January 12, 2011 - 11:14 AM |
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As you may have seen on the live broadcast of TWITCH from CES 2011 and from the editorial that Josh published of nVIDIA's Tegra 2 and Project Denver, nVIDIA's Tegra 2 supports ARM architecture at a high level.  Boot time is quickened and the performance is a large step above previous generations.  Unfortunately the same cannot be said about AMD, as their adoption pace is nowhere near the speed of nVIDIAs.   DigiTimes reports that many notebook makers feel AMD is really dragging their heels when it comes to making processors to support the existing ARM architecture.  That could spell trouble for AMD in the ultraportable market and is perhaps a contributing factor to the dismissal of Dirk Meyer from the top spot of AMD.

"AMD starting to develop display processors to support ARM architectures is correct in terms of marketability and market potential, but its pace is too slow compared with Nvidia's success with Tegra 2, according to Taiwan-based notebook makers."

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Source: Digitimes
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