AMD Foundation Launches "AMD Changing the Game"

Subject: General Tech | June 2, 2008 - 11:30 AM |
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New York -- June 2, 2008 --AMD (NYSE: AMD) today announced the launch of AMD Changing the Game, the first initiative of the newly formed AMD Foundation. The AMD Changing the Game program is intended to improve critical technical and life skills by teaching kids to develop digital games with social content. The program is rooted in AMD's commitment and experience in supporting education with the company's passion and expertise in the gaming industry. The program's launch accompanies AMD's sponsorship and participation at the Fifth Annual Games for Change Festival to be held June 3 - 4 at Parsons The New School for Design in New York City.

AMD Changing the Game is a natural fit for AMD, which features products powering the visual experience of the two most popular gaming consoles in the world today1 and which recently launched AMD GAME!, a program designed to help consumers select perfectly suited PCs for high-definition gaming.

"We have a tremendous opportunity to harness the passion that kids have for gaming while teaching the skills they need to be successful in our 21st Century digital economy," said Dirk Meyer, AMD president and chief operating officer.

In addition to technical skills such as science, technology, engineering and math, digital games can be used to help teach youth how to be more engaged citizens, to see conflict from another's viewpoint and find positive ways to respond to challenging social issues such as poverty, hunger, disease, energy conservation, water use and global warming.

"Today's youth are highly concerned about social issues and the current generation of youth gamers is among the most socially conscious in history," said Suzanne Seggerman, co-founder and president of Games for Change. "The movement toward educating and engaging youth through digital games for change not only raises awareness of the importance of social issues, but gives youth an opportunity to make a difference. As this movement continues to build momentum, we believe that partnerships and grant support from leading technology companies like AMD will be critical to its success."

Through AMD Changing the Game, AMD Foundation grants will go to nonprofit organizations that inspire young people learn while creating games with social content. Employees will also support the initiative through volunteer opportunities. In its pilot year, the following organizations will be funded:

    * Girlstart,

    * Global Kids,

    * Institute for Urban Game Design,

    * Science Buddies

Source: AMD
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