ADRIANNE CURRY AND NVIDIA UNVIEL WORLD'S FIRST REAL-TIME VIRTUAL CELEBRITY

Subject: General Tech | November 8, 2006 - 03:18 PM |
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HOLLYWOOD, CA-NOVEMBER 08, 2006- In a move that is sure to send waves
through Hollywood, model and television star Adrianne Curry and the
worldwide leader in programmable graphics processor technologies, NVIDIA
Corporation (Nasdaq: NVDA), have announced today they have teamed up to
create the world's first real-time, virtual celebrity. This breakthrough,
which is enabled by NVIDIA's new flagship graphics technology, will allow
'stars' to create and license detailed replicas of their likeness without
ever having to make a physical appearance or take a photograph.

Virtual celebrity licensing will have a multitude of applications, including
adapting celebrity characters into newly developed video games, virtual
modeling and endorsements; digital appearances in film and television; and
virtual hosting on Web sites or traditional broadcast media.

"I am honored to have been selected as the first celebrity for this
project", said Adrianne Curry. "The Digital Adrianne is so realistic, it's
really trippy. Lara Croft, eat my shorts!"



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