Xbox Division Lead, Don Mattrick, Leaves to Join... Zynga? Steve Ballmer, Himself, Scabs the Void.
Subject: Editorial, General Tech | July 2, 2013 - 03:33 AM | Scott Michaud
Tagged: xbox one, xbox, microsoft, consolitis
Well that was unexpected...
Don Mattrick, a few months ahead of the Xbox One launch and less than two months after its unveiling, decided to leave his position at Microsoft as president of Interactive Entertainment Business. This news was first made official by a Zynga press release, which announced acquiring him as CEO. Steve Ballmer later published an open letter addressed all employees of Microsoft, open to the public via their news feed, wishing him luck and outlining the immediate steps to follow.
While subtle in the email, no replacement has been planned for after his departure on July 8th. Those who report to Don Mattrick will report directly to Steve Ballmer, himself, seemingly through the launch of Xbox One. As scary and unsettling as Xbox One PR has been lately, launching your flagship ship without a captain is a depressingly fitting apex. This would likely mean that either: Don gave minimal notice of his departure, he was being abruptly ousted from Microsoft and Zynga just happened to make convenient PR for all parties involved, or there is literally no sense to be made of the situation.
However the situation came about, Xbox One will likely launch from a team directly lead by Steve Ballmer and Zynga will have a new CEO. Will his goal be to turn the former social gaming giant back on course? Or will he be there to milk blood from the company before it turns to stone?
I wonder whether his new contract favors cash or stock...