It may seem odd to refer to a $680 monitor as a really great deal but that is exactly what the HP ZR2740w is.  Finding a new 27" 2560×1440 IPS display with LED backlighting for under $1000 is well nigh impossible, even finding a used one for around $700 is a rare find.  HP has done what no other company has though, cutting costs by removing HDMI and speakers as well as not including an OSD. They did not skimp on the quality of the display however, with a very good response rate for an IPS display as well as a very good colour gamut.  AnandTech does warn you that the lack of OSD controls, having a colourometer to calibrate the monitor properly is very important.

"We finally have our first real affordable 27”, high resolution display on the market now, and it comes courtesy of HP. The HP ZR2740w is a 27” IPS panel with 2560×1440 resolution (16:9 aspect ratio) and an LED backlighting system. With a street price that comes in at $700 or below, what has HP done to be able to bring a high resolution display to the masses at a price well below other vendors? Thankfully, they provided me with a unit so I could evaluate it and see."

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