AMD Displays Technology Leadership with New AMD Xilleon
Subject: Displays | January 7, 2008 - 08:19 AM | Jeremy Hellstrom
SUNNYVALE, Calif. - January 7, 2008 - AMD (NYSE: AMD) today unveiled a new family of AMD Xilleon panel processors designed to provide unrivaled visual quality in liquid crystal display (LCD) digital TVs. AMD's new panel processors deliver advanced motion compensation and frame rate conversion technology for excellent image processing, resulting in a rich, immersive entertainment experience.
"The visual experience now defines the user experience. We are committed to helping manufacturers deliver crystal clear '20/20 television' to a growing mainstream market of digital TV consumers worldwide, enabling The Ultimate Visual Experience," said Dave Di Orio, corporate vice president and general manager, AMD's DTV division. "AMD is driving innovation and design efficiencies with outstanding technology in highly integrated, flexible AMD Xilleon processor solutions, which now span from TV motherboards to display panels."
As consumers demand ever larger TVs with greater visual clarity, such as that offered by full high-definition (1080p) technology, the appearance of picture defects such as blurred motion, or jerky movements referred to as "film judder", can detract from the viewing experience and leave consumers dissatisfied with their TV purchase. This trend toward larger TVs, coupled with the global transition to digital TV broadcasts starting with the U.S. in early 2009, has significantly increased the importance of DTV visual quality.