I got an odd email just now that I thought I would share with you.  From AMD's Gaming Evolved account I got this:

You're at the top of your game. Why isn't your hair? TressFX is specially formulated with dynamic compounds like PPLL to re-energize your tired locks with vitality and luster.

WAT?

An odd campaign for sure, but it appears that on Tuesday AMD is going to discuss a technology that will bring realistic hair to gaming.  Finally some use for all that GPGPU horsepower on the Southern Islands graphics cards?

You can see the landing page for yourself right here.