Apple has upgraded their MacBook line to Intel Ivy Bridge and includes USB 3.0 support. The MacBook Airs will be supported by Intel HD Graphics 4000 where the new MacBook Pro will be powered by NVIDIA’s Kepler-based GeForce GT 650M. This GPU will be used to power a 2880×1800 (220ppi) resolution screen — which I will absolutely not feed into the “retina display” marketing term.

Apple has announced new hardware at the start of their World Wide Developers Conference this morning.

As Intel begins to flood the PC marketplace with their latest and greatest Ivy Bridge mobile processors it stands to reason that Apple would not want to be left out. Apple will update their entire laptop lineup to the new CPUs as well as add some Kepler to their MacBook Pro line. The biggest deal is the high resolution 2880×1800 displays which should make text look very smooth and crisp.

Not pictured, 27” IPS display… because 60” HDTV makes it seem more impressive.

The MacBook Air will not have the option of discrete graphics. The 11-inch model will have a screen resolution of 1366×768 where the 13-inch model will contain a 1440×900 screen. Both USB3.0 and Thunderbolt will be supported on each of the MacBook Airs as well as each of the MacBook Pros. SSD technology is also prominently mentioned and was expected.

The new MacBook line ships today. The new lineup of MacBook Airs has starting prices of between $999 and $1499 and the high-resolution MacBook Pro starts at $2199.