Microsoft and Yahoo Want to Be Apple's Default Search

Subject: General Tech | November 27, 2014 - 09:29 PM |
Tagged: apple, safari, google, yahoo, bing, microsoft, mozilla

After Mozilla inked the deal with Yahoo, the eyes turned to Apple and its Safari browser. Currently, the default search engine is Google on both iOS and OSX, although Bing is the primary engine used for other functions, like Siri and Spotlight. Until early 2015, they are tied into a contract with Google for those two browsers, but who will get the new contract?

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Apparently Yahoo and Microsoft have both approached the company for the position, and Apple is not ruling any of the three out. Probably the most interesting part is how Yahoo is genuinely taking the search business seriously. The deal with Mozilla is fairly long-term, and with Yahoo approaching Apple as well, it probably was not just charity on Mozilla's part because no-one else wanted to be Firefox's default. Yahoo would probably need some significant monetary backing for an Apple deal, which suggests the same for their deal with Mozilla.

If both Mozilla and Apple leave Google, it will take a significant chunk out of the search engine. Power users, like those who read this site, will likely be unaffected if they care, because of how low the barrier is to change the default search engine. On the other hand, even the most experienced user will often accept default settings until there is a reason to change. The winning party will need to have a good enough product to overcome that initial shock.

But the money will at least give them a chance when the decision comes into effect. That is, unless the barrier to changing default search engines is less than the barrier to changing default web browsers.

Google will always be default on Google Chrome.

Mozilla Partners with Yahoo! for Five Year Search Deal

Subject: General Tech | November 20, 2014 - 10:10 PM |
Tagged: yahoo, mozilla, google, firefox

Mozilla, developer of the Firefox web browser, has been mostly funded by Google for the last decade. Between 2005 and 2011, the search giant slowly ramped up its contributions from around $50 million USD for a single year to just over $100 million for the last year. All of this money was to keep the default search engine set to Google for the location and search bar. At that time, journalists were voicing their concerns that Mozilla would be cut off after the success Google saw with their Chrome browser.

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In December 2011, Google and Mozilla surprised the world with a different announcement, $300 million dollars per year until November 2014, or almost three times their previous annual contributions. I could not help but feel it was like a light bulb that flares before it extinguishes, although later rumors claimed that Microsoft and Yahoo drove up Google's bid with high counter-offers. Of course, that deal ends this month and Google is no longer the winning bid, if they even proposed a deal at all.

This time, Yahoo won for the next five years (in the US) with a currently undisclosed sum. Yandex will be the default for Russia, and Baidu has been renewed as the default in China.

Yahoo also committed to supporting the Do Not Track (DNT) header for Firefox browsers. If your settings have DNT enabled, the search engine will adjust its behavior to acknowledge your request for privacy. One thing that has not been mentioned is how they will react to your request. This could be anything from treating you as completely anonymous, to personalizing your search results but not your ads, to personalizing your ads but not your search results, to only looking at the geographic location of your IP address, and so forth.

The search experience is not what you will get by going to the Yahoo homepage today; the new site was developed in collaboration with Mozilla and will launch for Firefox users in December. It will go live for every other Yahoo user in 2015.

Source: Mozilla

Microsoft Surpasses Yahoo In Search Usage For First Time

Subject: General Tech | January 12, 2012 - 12:13 PM |
Tagged: yahoo, search, microsoft, Internet

The Internet search market is a competitive space, as the more control over search a company has, the more money they can make from ad networks, analytic and tracking data, and having an influence over the development of the Internet. Google still remains handily in first place with a majority share of the search market. That's not anything surprising. Where competition heats up; however, is beneath Google where companies fight over the remaining 30% or so of the search market. Microsoft's Bing search engine is the latest major entrant to the market, and for the first time since it's launch it has surpassed Yahoo for the number 2 spot over the search market.

 

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Microsoft Bings Yahoo.  Also, transparency fail.

According to comScore, Bing and Microsoft's other websites reached 2.75 billion search requests in the United States during the month of December. This allowed Microsoft to slip past Yahoo, who's search engine fielded 2.65 billion requests. Microsoft now holds a 15.1 % share of US search traffic while Yahoo holds 14.5 %. To put those numbers in perspective, Google holds 65.9 % market share. This fight for a slice of the search market has come at a huge cost to Microsoft who's online division lost $7 billion USD in operating costs since June of 2008, according to CBS News.

Further, the article suggests that Microsoft and Yahoo will now continue to draft and pass each other for the next few years. More information can be found at the article linked above.  Have you used Bing, and will it ever have the oomph to take on Google? I personally use Google for the majority of the time but Bing is an okay backup. The image searching is fairly good. I predict that a Bing powered Windows search box (offer internet results from bing in Explorer if no files matching keywords are found, for example) would be interesting and help Microsoft to maintain a search market presence, but don't let the EU find out. What are your thoughts on Microsoft taking second place? Will they be able to maintain their position?

Source: CBS News