Subject: General Tech | May 13, 2013 - 10:28 AM | Tim Verry
Tagged: x86, SoC, semi-custom chip, Patent, ip, APU, amd
Advanced Micro Devices (AMD) has an extensive intellectual property (IP) portfolio. The company has a range of products from CPUs and graphics cards to video acceleration hardware. It is also the only other major player to have a license to build chips with the x86 ISA. With the launch of its Semi-Custom Business Unit, AMD plans to take advantage of the engineering experience and patent portfolio to create a new revenue stream. AMD will work with other companies to create customized processors that integrate custom IP cores and technology but use AMD's existing products as a base to cut down on engineering time and R&D costs.
The first such customized chip is the System on a Chip used in Sony's PlayStation 4 gaming console. AMD intends to market its modular SoC technology and custom IP integration services to makers of set top boxes, smart TVs, tablets, PCs, networking hardware, and High Performance Computing applications. AMD argues that using its Semi-Custom Business Unit to create a customized SoC is cheaper and faster to design and produce than a fully-custom design, which makes sense since most of the engineering work is already done. AMD could stand to make quite a bit of extra money here, especially if it can land design wins for governmental and industrial design contracts. Intel's x86 license scarcity may actually benefit AMD here, in fact.
AMD's Semi-Custom Business Unit consists of an engineering team led by AMD Corporate Vice President and General Manager Saeid Moshkelani. I think doing this is a smart move for the x86 underdog, and it will be interesting to see how well the division does for the company's bottom line.
Subject: Processors | August 1, 2012 - 08:38 AM | Josh Walrath
Tagged: x86-64, x86, MIPS, Jim Keller, arm, amd, Alpha
There has been quite a bit of news lately from AMD, and very little of it good. What has perhaps dominated the headlines throughout this past year was the amount of veteran AMD employees who have decided (or were pushed) to seek employment elsewhere. Not much has been said from these departing employees, but Rory Read certainly started things off with a bang by laying off some 10% of the company just months into his tenure.
Now we finally have some good news in terms of employment. AMD has hired a pretty big name in the industry. Not just a big name, but a person who was one of the primary leads on two of AMD’s most successful architectures to date. Jim Keller is coming back to AMD, and at a time where it seems AMD needs some veteran leadership who is very in touch with not just the industry, but CPU architecture design.
Jim was a veteran of DEC and worked on some of the fastest Alpha processors of the time. Much could be written about DEC and how they let what could have been one of the most important and profitable architectures in computing history sit essentially on the back burner while they focused on seemingly dinosaur age computing. After the Alpha was sold off and DEC sold away, Jim found his way to AMD and played a very important role at that company.
The first product was helping to launch the K7, and worked primarily with system engineering. The vast majority of design work for the K7 was finished by the time he signed on, but he apparently worked quite a bit on integrating it into the new socket architecture that was derived from the DEC Alpha. Where Jim really earned his keep was in co-authoring the x86-64 specification and being lead architect on the AMD K8 series of processors. While he left in 1999, the mark he left on AMD is essentially indelible.
After AMD he joined Sibyte (Broadcom) and was lead architect on a series of MIPS processors used in networking devices. This lasted until 2003 and he again left the company seemingly more prosperous than when he began.
PA-Semi was the next stop and he worked again primarily on networking specific SOCs utilizing the PowerPC architecture. So far, by counting fingers, Jim has worked on five major ISAs (Alpha, x86, x86-64, MIPS, and PowerPC). These chips were able to power networking devices with 10 Gb throughput. PA-Semi was then purchased by Apple in 2007/2008.
At Apple Jim was now Director of Platform Architecture and worked with yet another major ISA; ARM. Jim worked to develop several major and successful products with the A4 and A5 processors that have powered the latest iPhone and iPad products from the Cupertino giant. To say that this individual has had his fingers in some very important pies is an understatement.
Jim now rejoins AMD as CVP and Chief Architect of CPU Cores. He will report directly to Mark Papermaster. His primary job is to improve execution efficiency and consistency, as well as implement next generation features into future CPU cores which will keep AMD competitive with not only Intel, but other rising competitors in the low power space. This is finally some good news for AMD as they are actually adding talent rather than losing it. While Jim may not be able to turn the company around overnight, he does look to be an important piece of the puzzle with a huge amount of experience and knowhow with multiple CPU ISA. If there is anyone that can tackle the challenges in front of AMD in the face of a changing world, this might be the guy. So far he has had a positive impact in every stop he has made, and perhaps this could prove to be the pinnacle of his career. Or it could be where his career goes to die. It is hard to say, but I do think that AMD made a good hire with Jim.
Introduction, Low-Power Computing Was Never Enjoyable
It was nearly five years ago that ASUS announced the first Eee PC model at Computex. That October the first production version of what would to be called a netbook, the ASUS Eee PC 4G, was released. The press latched on to the little Eee PC, making it the new darling of the computer industry. It was small, it was inexpensive, and it was unlike anything on the market.
Even so, the original Eee PC was a bit of a dead end. It used an Intel Celeron processor that was not suited for the application. It consumed too much power and took up a significant portion of the netbook’s production cost. If Intel’s Celeron had remained the only option for netbooks they probably would not have made the leap from press darling to mainstream consumer device.
It turned out that Intel (perhaps unintentionally) had the solution – Atom. Originally built with hopes that it might power “mobile Internet devices” it proved to be the netbook’s savior. It allowed vendors to squeeze out cheap netbooks with Windows and a proper hard drive.
At the time, Atom and the netbook seemed promising. Sales were great – consumers loved the cute, pint-sized, affordable computers. In 2009 netbook sales jumped by over 160% quarter-over-quarter while laptops staggered along with single-digit growth. The buzz quickly jumped to other products, spawning nettops, media centers and low-power all-in-one-PCs. There seemed to be nothing an Atom powered computer could not do.
Fast forward. Earlier this year, PC World ran an article asking if netbooks are dead. U.S. sales peaked in the first quarter of 2010 and have been nose-diving since then, and while some interest remains in the other markets, only central Europe and Latin America have held steady. It appears the star that burned brightest has indeed burned the quickest.
Subject: Mobile | January 11, 2012 - 01:46 AM | Matt Smith
Tagged: x86, smartphone, Intel, CES, Android
What do you do if you’re a big company with lots of money, but are having trouble convincing manufacturers to adopt your technology in their products because your competitors are already established in the market?
You build the product yourself.
That’s what Intel has done with its new smartphone reference platform. Revealed at the company’s keynote by CEO Paul Otellini, the reference platform is a fully functional smartphone running an x86 port of Android. It was demonstrated at the keynote and used to play games, watch video and output video to a monitor via HDMI.
Intel has been down this many times before, of course, but never had much success. That was before a fully functional reference platform was made available, however. The device shown today could potentially be put on store shelves as-is (after a few more months of testing, perhaps). It is thin, it is light, it has a 4-inch display with a resolution of 1024x600 and it runs Android. This is no thick and bulky test mule – it’s a functional example that can be used by vendors as a starting point so they don’t have to build a device from the ground up.
Such a strategy can help get Intel’s foot in the door, and in fact already has. After showing the reference design, Otellini announced a multi-year “strategic partnership” with Motorola. If things go as planned, Motorola should be shipping out phones with Intel processors inside them in the second half of this year.
Lenovo showed another phone even closer to release. Known as the Lenovo K800, it should be out within months. There’s just one problem (for us) – it’s China only.
Inside the reference design is an Intel Atom Z2460 running at up to 1.6 GHz. This is not an Atom in brand name only - the architecture is basically the same as any other Intel Atom processor. Unlike almost every other modern smartphone processor, this is a single-core part (for now).
Though down a core to the competition, Intel suggested that the reference design is generally quicker than all current smartphones. Some early CPU benchmarks from Anandtech seem to back up that assertion. However, the graphics component isn’t up to par with today’s best, a fact that became evident when Intel showed a game demo using the reference device. It looked okay, but was clearly inferior to games running on Tegra 3.
While the hardware seems to be coming together, software remains a potential roadblock. Intel showed their smartphone running Android 2.3 ported for x86. Because of how Android handles code, most Android apps are compatible despite the change in processor architecture.
Just one problem – some apps make specific references in their code to ARM features, and these apps will not function on x86. Intel is attempting to compensate for that using on-the-fly ARM to x86 code conversion. It’s hard to judge how well that works without testing it first-hand, but at least Intel has a plan for dealing with the issue.
My excitement about this announcement is tempered by the lack of available products. Timing is critical. The reference hardware might be quicker than today’s most popular smartphones, but new designs are constantly emerging, each quicker than the last. Releasing this product six months from now may result in a competitive product – but a delay forcing it into the holiday season could yet again spoil Intel’s dreams of smartphone dominance.
But even if Intel’s partners don’t translate this reference platform into products quickly, it at least shows that Intel is headed in the right direction. ARM is entrenched, but Intel has the resources and the engineers required to provide serious competition. CES 2013 could end up being the conference where x86 and ARM devices go toe-to-toe.
PC Perspective's CES 2012 coverage is sponsored by MSI Computer.
Follow all of our coverage of the show at http://pcper.com/ces!
Subject: Processors, Mobile | December 26, 2011 - 01:44 PM | Ryan Shrout
Tagged: Intel, Medfield, Android, x86, SoC
Intel hopes that 2012 will finally be the year they see mainstream phones with Intel inside. Despite Intel's attempts to tell us otherwise for the past several generations, the upcoming Medfield design is the first truly serious attempt to enter the phone and tablet market currently dominated by the many ARM-based partners of phone manufacturers all over the world. A recent post over at Technology Review discussed the advantages that Medfield offers over previous Intel Atom-based designs with Steve Smith, Intel's VP of Architecture.
First shown at the Intel Developer Forum in San Francisco this past September, a Medfield-based reference design has many believing in what some thought was impossible but what others thought was inevitable: Intel x86 cores in a phone that matters. Why the change from many in the analyst space? Medfield is the first option from Intel that is truly a single-chip solution, removing design space concerns and power consumption issues that previous Atom-architecture solutions were saddled with.
Intel showed Technology Review the Android-based reference phone running Gingerbread.
The phone prototype seen by Technology Review was similar in dimensions to the iPhone 4 but noticeably lighter, probably because the case was made with more plastic and less glass and metal. It was running the version of Google's operating system shipping with most Android phones today, known as Gingerbread; a newer version, Ice Cream Sandwich, was released by Google only about a month ago.
Intel has a lot of experience in the consumer markets though it took a shift inside the company to really put the focus on phones and tablets over netbooks and convertible-notebooks. At the recent showing not only did they have the reference design phone but also an iPad-like tablet device running Ice Cream Sandwich, another key to the consumer's dollar. And as you can clearly see in the diagram below, there is a lot of money being made that Intel wants in on. A LOT.
Source: Technology Review, IDC
Intel will also enjoy a process technology advantage over the competition with current Medfield SoCs built on the company's internal 32nm process and the upcoming 22nm technology promises even more power consumption advantanges. ARM designs are built at different foundries including Samsung and TSMC and while they are competitive, no one can keep up with Intel on this front.
Anandtech also had some interesting information to share from an investor conference earlier this month about the power consumption and performance levels of Medfield.
The diagram shows that power consumption on Medfield should be competitive with the current ARM-based SoC leaders in the market today. Areas like 3G standby, basic audio playback and video playback should be accomplished with minimal power draw in order to have battery life extended to at least current expectations. The performance graphs here on Browser Mark and "Graphics" are impressive as well though obviously we have a TON of missing information to really make the graph meaningful. Anand puts it well:
Barring any outright deception however, there seems to be potential in Medfield.
I tend to believe that Intel is too smart to misjudge a product to investors, but remember how impressive the initial performance results of Larrabee were for years?
I am hopeful and excited for Intel's mobility plans in 2012 as other information we have seen looks impressive. Let's see what CES has to offer.
Subject: Systems | December 15, 2011 - 04:44 PM | Tim Verry
Tagged: x86, VIA, Nano, embedded, Android
Today low power X86 platform manufacturer Via Technologies announced Android operating system support with their embedded x86 motherboards and processors. Currently, the company is supporting Android on their EITX-3002 platform, with more options likely to come in the future. Via believes that running Android on X86 embedded systems presents the opportunity for low cost entertainment systems capable of playing back 1080p video in vehicles, planes, and kiosks.
Including the usually Android SDKs, Via has released a new SMART ETK (Embedded Tool Kit) that allows monitoring and control of peripherals. Applications of this include controlling lights or environmental systems in your home via a touchscreen enabled embedded home control center. In the video below, Via shows off Android running on their EITX-3002 platform and using a touchscreen panel connected to it to control an external light and fan.
The EITX-3002 is a motherboard based on the Em-ITX form factor. The boards is then paired with either a 1.2 GHz VIA Nano X2 E-Series or a 1.0 GHz Eden X2 dual core processor. In addition, a VIA VX900 MSP is located on the underside of the motherboard. This co-processor assists with the decoding HD video thanks to hardware acceleration. The VX900 MSP supports decoding MPEG-2, H.264, VC-1, and WMV9 codecs. The embedded platform itself is able to output to two independent displays and resolutions of 1920 x 1080. Fan-less enclosures can be used with this low power setup, and rear I/O includes HDMI, VGA, two Gigabit Ethernet, two COM ports, four USB 2.0, four USB 3.0, and audio jacks. Via will support the Windows 7, XP, Embedded Standard 2009, WES7, Debian Linux, and Android 2.2 operating systems.
There are already projects like AndroidX86 that allow users to use the Android OS on traditional PCs but not officially. This Via platform would be good for embedded systems and pairing it with Android is a good move. Especially now that many people are familiar with or have at least seen how the Android OS works, having a similar setup in vehicle and in-flight entertainment systems will make the UI all the more intuitive. Not to mention that the Android OS uses less resources than a traditional Windows installation which means power savings for end users. Whether Android will catch on or not for entertainment kiosks and car computers remains to be seen but it’s an interesting option for sure.