Subject: Graphics Cards | March 3, 2015 - 02:44 PM | Sebastian Peak
Tagged: video cards, nvidia, gtx 960, geforce, 4GB
They said it couldn't be done, but where there are higher density chips there's always a way. Today EVGA and Inno3D have both announced new versions of GTX 960 graphics cards with 4GB of GDDR5 memory, placing the cards in a more favorable mid-range position depending on the launch pricing.
EVGA's new 4GB NVIDIA GTX 960 SuperSC
Along with the expanded memory capacity EVGA's card features their ACX 2.0+ cooler, which promises low noise and better cooling. The SuperSC is joined by a standard ACX and the higher-clocked FTW variant, which pushes Base/Boost clocks to 1304/1367MHz out of the box.
Inno3D's press release provides fewer details, and the company appears to be launching a single new model featuring 4GB of memory which looks like a variant of their existing GTX 960 OC card.
The existing Inno3D GTX 960 OC card
The current 2GB version of the GTX 960 can be found starting at $199, so expect these expanded versions to include a price bump. The GTX 960, with only 1024 CUDA cores (half the count of a GTX 980) and a 128-bit memory interface, has been a very good performer nonetheless with much better numbers than last year's GTX 760, and is very competitive with AMD's R9 280/285. (It's a great overclocker, too.) The AMD/NVIDIA debate rages on, and NVIDIA's partners adding another 4GB offering to the mix will certainly add to the conversation, particularly as an upcoming 4GB version of the GTX 960 was originally said to be unlikely.
MSI's Alex Chang Speaks Up
MSI was founded in 1986 and started producing motherboards and video cards for the quickly growing PC market. Throughout the life of the company they have further diversified their offerings to include barebones systems, notebooks, networking/communication devices, and industrial products. While MSI has a nice base of products, they are still primarily a motherboard and video card company. In the past 10 years MSI has become one of the top brands in North America for video cards, and they have taken a very aggressive approach to design with these products.
I had the chance to send MSI quite a few questions concerning their video card business and how they develop their products.
What is your name, title, and how long have you worked at MSI?
My name is Bob, and I’m…. actually, I’m just Alex Chang. I’m the Associate Marketing Manager. I’ve been with the company for 2 years.
Typically how long does it take from the original reference design card release to when we can first expect to see a Twin Frozr III based card hit retail? How much longer does it take to create the “Lightning” based products?
Historically, we’ve seen the introduction of a non-reference thermal solution within 2-4 weeks of product launch. As an example, GTX580 was launched in November 2010, and by December there was already a reference PCB GTX580 w/ the Twin Frozr II cooler.
In the case of Lightning cards, the development timeframe is longer due to more R&D, validation, and procurement of components. With GTX580, the timeframe was around 6 months, but moving forward MSI is pulling in the launch timeframe of our flagship products.